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Now showing items 161-170 of 222
An investigation into factors affecting the purchase intension for coffee among customers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This resrearch was studied to investigate the factors affecting purchase intension of
coffee brands. A study of customer in HoChiMinh City. Researcher has examined six factor
affecting purchase intension of five coffee ...
The impact of corporate social responsibility on customer loyalty : The case of Vinamilk
(International University HCMC, Vietnam, 2014)
Given the meaning of Corporation Social Responsibility (CSR), there have been a
growing body of research conducted to prove its positive impacts into the corporate
image, and customer outcome. However, whether the good ...
Investigating factors that influences undergraduates students' decisions on choosing a bank in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Banking industry is becoming more popular and developing about all quantity
and quality services. Furthermore, many financial institutions and banks are efforting
provide a lot of similar banking services to customers. The ...
How to promote Saigon Com Tam to foreign travelers: Case of Com Tam Moc
(International University HCMC, Vietnam, 2012)
Nowadays, Vietnam is the destination of tourists from all over the world because of the beauty screens, the native’s hospitality, the cultural tradition, and food. Besides, Vietnamese food has placed ...
Improvement of warehouse management in Co.opmart Ly Thuong Kiet
(International University Ho Chi Minh City, Vietnam, 2011)
The main theme behind this research is to help find out and understand major problems in the warehouse as I had the opportunity if interning at Co.op.mart Ly Thuong Kiet supermarket. Knowing all is not learning, thr real ...
A study of the factors influencing the university choice decisions of graduate students in HCM city
(International University - HCMC, 2016)
With the development of economy and society, the requirement of advanced knowledge plays an important part within everyone. As to have a good career and high position, people usually think of pursuing master and doctor ...
Understanding the influence of company's marketing mixes on consumer decision making process toward choosing convenient stores: A case study of " shop and go" stores in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
Consumer decision making process is an important process that marketers always want to learn and understand more thoroughly. This is a complicated process that a customer has to go through before and during making ...
An investigation into factors that influence repurchase intention of premium quality paper the case of Paperone in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Nowadays, paper plays an important role in the office work in the world. They
need paper to print out the documents, take note or keep hard copy. From this, we can
know about the importance of paper in office work, especially ...
A study on the factors that affects consumers' purchase intention of BKAV's Bphone
(International University - HCMC, 2016)
With the current crowded but attractive smart phone market, BKAV was the first
Vietnam company to dabble inside this venture. After reviewing past studies that
stated how factors affect each other a research model was ...
The influence of country image on Vietnamese perceived value - An empirical investigation into mobile phone market in Ho Chi Minh city
(International University - HCMC, 2016)
This paper aims to identify the relationship between country image and perceived value in a particular context. The complexities of globalization have been discussed in many studies since 1960 (Phau and Prendergast, 1999), ...