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Now showing items 181-190 of 209
Investigating factors that influences undergraduates students' decisions on choosing a bank in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Banking industry is becoming more popular and developing about all quantity
and quality services. Furthermore, many financial institutions and banks are efforting
provide a lot of similar banking services to customers. The ...
Geography, capital structure and firm performance an empirical study of construction industry
(International University HCMC, Vietnam, 2014)
Arousing intense debate in the financial management areas for a long time, relationship
between capital structure and performance is still a question without identified answer.
Leary and Roberts research (2005) shows the ...
A study on factors influencing consumers' purchase intention toward Sunsilk shampoo in Bien Hoa city, Vietnam
(International University HCMC, Vietnam, 2014)
Today, FMCG is an aggressive market as there are many brand names. They
are not only local product, but they are also foreign product. According to Kantar
Worldpanel report, total FMCG consumer in the 12 nearest months ...
An investigation into factors that influence repurchase intention of premium quality paper the case of Paperone in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Nowadays, paper plays an important role in the office work in the world. They
need paper to print out the documents, take note or keep hard copy. From this, we can
know about the importance of paper in office work, especially ...
Overview on Vietnam merger and acquisition : Characteristics and issues (Listed companies on HOSE and HASTC)
(International University HCMC, Vietnam, 2014)
Vietnam is joining a growing and deep world economy. Through its
international commitments, especially to the WTO, United States, Japan and a number of
bilateral agreements with other countries, Vietnam has attracted more ...
Market research about the impact of TV advertising on consumers attitude towards coca cola brand
(International University HCMC, Vietnam, 2014)
Advertising is the communication relayed from companies to persuade an audience to
purchase their products. This communication is usually through various forms of paid media -
TV and radio commercials, print ads, billboards ...
Women - owned micro - enterprises in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Along with the development of world economy, more and more women
become self-employed. Women entrepreneurship is recognized as an important tool in
empowering women. At the grassroot level, women entrepreneurs in ...
A study on institutional investors' baheviors in Vietnamese stock exchanges in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Behavioral finance is a new paradigm to investigate in investment
behavior on stock market.
The research begins with theories of behavioral finance, which spurring
on psychology, to understand the influence of emotion and ...
A study on the customer satisfaction enhance about type of pure roasters coffee shop in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Having many advantages that traditional coffee shop lack of, pure
roaster coffee shop is now enjoying its prevalence and rapid development in
Vietnam. However, there are a number of factors impeding the development of ...
Study consumer's attitude toward skin care products of nuskin enterprises
(International University HCMC, Vietnam, 2014)
In Vietnamese skin care products market, there are many companies that
produced various skin care products with their own benefits. So, understanding clearly
about the customer’s attitude is important for a company that ...