Search
Now showing items 11-20 of 26
Studying consumer buying behavior at supermarkets in HCMC: A comparision of Co.opmart Nguyen Kiem and Big C Hoang Van Thu
(International University HCMC, Vietnam, 2011)
Vietnam retailing industry is one of attractive markets in the world. Nowadays, many foreign retailers has been investing and challenging domestic retailer that bring to Vietnam’s retail market more ...
Marketing research for the real estate market - the office market in Ho Chi Minh city
(International University HCMC, Vietnam, 2011)
- The study is designed to give the investors’ office building for lease an answer for
this question: What are the solutions to solve current difficulty situation of the office leasing market. Its specific ...
Implimencation to a marketing strategy. A case of wild beach resort and spa
(International University HCMC, Vietnam, 2011)
The purpose of this thesis is to suggest the recommendations in products and promotions for Wild Beach resort and spa that can be helpful in attracting customers’ awareness and increasing sales throughout the analysis of ...
Formulating brand strategy for Cay dua restaurant
(International University HCMC, Vietnam, 2011)
Purpose of this study is focused on formulating branding strategy for Cay Dua restaurant. The restaurant is located in Soc Trang city – Soc Trang province, it serves mainly Mam pot which is a specialty and ...
Customer buying behavior toward sport utility vehicle Hyundai Santa FE
(International University Ho Chi Minh City, Vietnam, 2011)
The purpose of this study is to find out which factors affect on the buying
decision of people when they purchase a car. Specifically, this research aims to analyze which determinants can affect Vietnamese customers when ...
Customer satisfaction in real estate industry, an investigation of high - class condominiums in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)
This thesis is conducted to research how customers of high-class condominiums
in Ho Chi Minh City feel about their housing and discover factors influencing that feeling as well as evaluate those factors’ affecting ...
Examining Vietnamese consumer behavior towards short message service (SMS) advertising
(International University HCMC, Vietnam, 2011)
This study examines Vietnamese people behavior towards Short Message Service (SMS) Advertising, namely what they think and how they react toward Advertising message. It also presents some ...
Customer satisfaction in general trade distribution channel - case study at goodfood company
(International University Ho Chi Minh City, Vietnam, 2011)
The purpose of this study is to measure the customer satisfaction in General Trade Channel. The study develops on data collected via a survey and an interview in order to find the satisfaction
level of customers, the ...
The effect of supply and demand factors on rice export in the case of Binh Tay Co.LTD
(International University HCMC, Vietnam, 2011)
The effect of supply and demand factors on rice export in the case of Binh Tay Co.LTD
Customer satisfaction of medical service. The case of 115 People hospital
(International University Ho Chi Minh City, Vietnam, 2011)
This study applies an adapted SERVPERF instrument developed by marketing researchers to assess the level of service provided by 115 People Hospital. The objectives
of the study are:
(1) To determine patients’ ...