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Now showing items 211-220 of 234
Measuring the influence of restaurant experience on positive electronic word-of-mouth (ewom) motivations - The case of Starbucks coffee in Ho Chi Minh City
(International University - HCMC, 2017)
With the development of the Internet, social life has become an important part
in daily life. People not only spread the information directly as usual but also share the
information with each other through social media, ...
An analysis on the impact of packaging's elements on customer purchase intention - Case: packaging for Lunar New Year, 2017. Coca Cola in Ho Chi Minh City
(International University - HCMC, 2017)
Coca cola’s undoubtedly one of the most powerful brand in Vietnam. Every year, the brand launches meaningful campaign to embrace the Vietnamese traditional Tet holiday. Each campaign will fall in line to form Coca cola’s ...
Mechanic clues vs. Humanic clues : Perception of young people towards service quality of fast food restaurant in Ho Chi Minh city
(International University - HCMC, 2017)
Over the recent decades, the number of fast food restaurants in Ho Chi Minh city (HCMC) has been significantly increase due to the demand of customers, especially young people. Fast food restaurants nowadays offer so many ...
Factors influencing entrepreneurial intention - The case of business education in Ho Chi Minh city
(International University - HCMC, 2017)
The purpose of this research is to explore the factors that have influence on
entrepreneurial intention of business students in Ho Chi Minh. Four main factors used in
this research are the perceived feasibility, personal ...
Factor affecting the demand of smartphone among young customer in Ho Chi Minh City
(International University - HCMC, 2017)
“Smartphone” is becoming one of the hottest word in modern social life, from students to housewives smart phone becoming a major device of people’s life. People, espeacially young generation using the smart phone all the ...
Seasonality effect in VietNam's stock exchange from 2005 to 2015 - A study on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2017)
The stock market has been very interesting so far, especially some anomalies Small Firms Outperform, Low Book Value and Post Earning Announcement Drifts - PEAD. Although there are so many exciting and controversial anomalies ...
The effects of perceived sacrifices, perceived quality, perceived value, brand perception, alternative attractiveness and customer sastifaction on repurchase intentions in the smartphone-beased ride-hailing service in Vietn
(International University - HCMC, 2017)
Smartphone-based ride-hailing service has just entered Vietnam market recently. Although being new in the market, the service plays a key role in the market and is becoming very competitive. Many other previous researches ...
Branding of destination finding special souvenir for Ho Chi Minh city
(International University - HCMC, 2017)
Ho Chi Minh city, Vietnam - The Department of Tourism in Ho Chi Minh City will focus on management and inspection of travel and hospitality companies to ensure an attractive and safe tourism environment. With this target, ...
Consumer switching intention of high technology product - A study of iphone and samsung smartphone users at Ho Chi Minh City
(International University - HCMC, 2017)
Background: The concept of consumer satisfaction recently is growing and bearing in mind as one of the most attentive factor in marketing communication tool. Understanding consumer switching intention is proven to be ...
Employee's motivation and job performance - A esearch at regent garment factory LTD
(International University - HCMC, 2017)
Every small or large enterprise and organization concern about its performance as it’s one of the most important indicators for its success. There’re so many ways to incease the performance, however, the effectiveness and ...