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Now showing items 21-30 of 209
Factors affecting brand loyalty among young peoplein their choice of sport shoes brands in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This study was conducted to identify factors influencing brand loyalty among
young people in their choice of sports shoes brands in Ho Chi Minh City. Based on
varieties of previous researches, the model of this study has ...
The determinants of corporate cash holdings : The evidence ffrom listed companies on Ho Chi Minh stock exchange (HOUSE)
(International University HCMC, Vietnam, 2014)
This paper studies the determinants of corporate cash holdings. It uses data of
99 firms listed on Ho Chi Minh Stock Exchange to find out the effects of seven firms
characteristics (cash flow, capital expenditures, growth ...
The effect of television commercial on customers purchase intention : Case study of milk industry in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Nowadays, television commercial is one of useful marketing strategies that can
help companies and producers bring their product to customers in the fastest
way. However, there are a lot of factors of television can impact ...
Effects of english proficiency on student academic performance at International University
(International University HCMC, Vietnam, 2014)
The research is conducted to identify the effects of English proficiency on IU
student academic performance which is calculated by General Point Average (GPA). The
result of this research to find out those effects and the ...
Customer expectations of Vietnamese students towards convenience stores - The case of international university
(International University HCMC, Vietnam, 2014)
The purpose of this research is to examine the customer expectations of Vietnamese students towards
new form of retail: convenience stores. However, the research is only conducted in the case of
International University. ...
Capital structure and firm performance: An empirical study of companies listed on Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2014)
This dissertation examined the relationship between capital structure and
firm performance of companies listed on Ho Chi Minh stock exchange period 2009 -
2011. The study used the data form annual financial statements of ...
Dividend policy and share price volatility in Viet nam stock market
(International University HCMC, Vietnam, 2014)
The purpose of this study is to examine the relationship between share price volatility
and dividend policy in Vietnam stock market. Data in 5 years 2008-2012 of 97
companies listed on Ho Chi Minh Security Stock Exchange ...
Corporate governance and firm performance Vietnamese listed companies
(International University HCMC, Vietnam, 2014)
This paper aims to analyze the relationship between corporate goveranance
and firm performance of firms listed in Hanoi Stock Exchange and Ho Chi Minh Stock
Exchange. This paper examines 38 companies in manufacturing and ...
Atmospherics design of Vietnamese theaters : The case of Hoang Thai Thanh Theater
(International University HCMC, Vietnam, 2014)
The impacts of atmospherics designs on service businesses, especially leisure services,
had been proven by many scholars around the world. Despite having many researches about
atmospherics of restaurants, hospitals, casinos, ...
Analyzing the impact of service quality on customer satisfaction : A case study of Vietnam Airlines
(International University HCMC, Vietnam, 2014)
This thesis chose Vietnam Airlines as a case study to investigate and evaluate the
overall service quality of the airline industry towards its passengers. The model used in
this research is adapted from the SERQUAL model ...