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Now showing items 31-40 of 46
Factors affecting customer loyalty at Domino's pizza
(HCMC - International University, 2015)
The consumption of fast food has been an upward trend in urban areas in recent years
because of its convenience which suits busy lifestyles of people there. However, increased
number of fast food suppliers means increased ...
Factors influencing street food consumption in Ho Chi Minh City
(HCMC - International University, 2015)
Street food is one of the food sources of Ho Chi Minh City. The purpose of this research
is to find out factors that affect the street food consumption in Ho Chi Minh City, and then seven
factors from in-depth interviews ...
Factors effecting customer satisfaction toward online group buying in Ho Chi Minh city
(HCMC - International University, 2015)
Determinants of online group buying intention of consumers in Ho Chi Minh city
(HCMC - International University, 2015)
Online Group Buying has only attended to Vietnamese market in recent years but has
rapidly and significantly become a phenomena in virtual community. This research aims
to investigate the impacts of Perceived Usefulness, ...
Factors affecting customer behavioral intention toward convenience store in Ho Chi Minh city
(HCMC - International University, 2015)
As the branded convenience store chains gradually grow in Vietnam, especially in Ho
Chi Minh City, it is important to understand the diversity in various aspects of consumer
behavior among consumers. This paper examines ...
How brand experience and alternative attraction affect brand loyalty - An investigation pn brand apple in Vietnam
(International University - HCMC, 2015)
This study aims to investigate the brand experience and alternative attraction and to examine their effects toward brand loyalty. A convenience sample of 237 respondents who used to experience the products of Apple brand ...
The impact of country-of-origin image, consumer ethnocentrism, animosity, perceived quality on purchase intention (Field of foreign products imported from China in HCMC)
(HCMC - International University, 2015)
In Vietnam, Chinese products appear in most of on the whole goods,
especially household appliances, electronic goods with bargain prices and nice products
which are no different than the expensive products made in Vietnam ...
Evaluating factors influencing the choice behavior regarding green products - The case of Vietnamese youth
(HCMC - International University, 2015)
Environmental issues reach the warning status. The more awareness of people
increases, the better opportunity is for green products to explore the market to create
value and revenue. In Vietnam, a broader range of green ...
An examination of the effects of selected marketing mix elements on brand equity of coffee chains in Ho Chi Minh city - The case of Phuc Long coffee, Starbucks coffee, Highlands coffee, and The coffee bean and tea leaf
(International University - HCMC, 2015)
This study was conducted from September 2014 to January 2015 with the aim of exploring the relationships between some selected marketing mix elements and the creation of brand equity. The author proposes a conceptual ...
A study on laptop buying behavior of undergraduate students in Ho Chi Minh City
(HCMC - International University, 2015)
Technology are developing in an incredible speed which allows people to
invent and produce stronger computers with a cheaper price. In this conjuncture, more
and more people in Vietnam are able to use computers to assist ...