Search
Now showing items 31-40 of 84
A study on customer behavior of students toward laptops in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This research describes the customer behavior of students toward laptop in Ho
Chi Minh City. Consumer behavior is the mental, emotional, and physical activities
that people engage in when selecting, purchasing, using, and ...
The impact of service quality, brand image on customer satisfaction - The case of Agribank Cam Ranh
(International University HCMC, Vietnam, 2014)
Customer satisfaction has been one of main concerns of service sector, especially
in banking. To maintain existing customers and attract new ones, besides building reliable
brand name, banks now have to offer best quality ...
The study of the factors affecting customer satisfaction of take away coffee in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Introduce to Viet Nam since 2004, but unstill 2013 take away coffee is
blooming in HCMC create a vibrant and competitive market. 2012 and early 2013 can
be considered a period when Vietnam have access to a large variety ...
Tourist value and expectatiobs toward plexible tours service - building a re-feasible business plan
(International University HCMC, Vietnam, 2014)
As you know, a business start-up needs to have a successful business plan. Before
building a business plan, the vendors must understand deeply consumer behavior because
this is the only way to realize their customers’ wants ...
The impacts of service quality on brand loyalty in the case of Mai Linh express
(International University HCMC, Vietnam, 2014)
Vietnam's transportation industry is more and more developing which gives the
companies great chances for gaining the successes. Moreover, brand loyalty is a key
success of every companies which helps them to build a strong ...
Investigation of factors affecting consumer store choice toward small home appliance products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Purpose – This research aims to explore the influence of store attributes (SC) and
hedonic shopping motivations on store choice behavior (SC) of consumers toward small
home appliances.
Design/methodology/approach – A sample ...
Studying the influence of Korean wave on young customers' needs satisfaction for fashion clothing in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
The primary objective of this study is to investigate the factors that
influence on young residents’ need satisfaction for fashion clothing by Korean Wave
and find out recommendations for fashion industry in Vietnam.
The ...
Window display and customers' entry decisions
(International University HCMC, Vietnam, 2014)
Nowadays, the importance of fashion in today’s society is greatly
appreciated. The fact that the fashion market becomes more and more developed
leads clothing retailers to utilize numerous strategies to attract both potential ...
A study on customer satisfaction of online group-buying/groupon model in Vietnam
(International University HCMC, Vietnam, 2014)
This study is conducted to analyze the development process of Online GroupBuying (OGB) model and to find out what the key factors that influence customer
satisfaction toward OGB model in the period of refreshing time after ...
A study of customer satisfaction : The case of Japanese BBQ restaurant Tokyo Yakiniku
(International University HCMC, Vietnam, 2014)
Management -- Marketing