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Now showing items 41-50 of 65
The effects of celebrity endorsement on customer purchase intention and customer-based brand equity
(International University - HCMC, 2015)
Experiential marketing : The relationship among brand experience, brand personality and customer satisfaction - A case study of Starbucks in Ho Chi Minh City
(HCMC - International University, 2015)
With the aim of studying the relationship among brand experience, brand
personality and customer satisfaction, this study focused on brand experiences
offered by Starbucks, as a case study to examine how the array of values ...
Factors affecting customer satisfaction and customer loyalty on dairy products - A study within the Vietnam fresh milk industry
(HCMC - International University, 2015)
At present the competition in business is more and more fierce, the organizations are necessary
to establish long-term profitable connect with consumers and to obtain loyalty. Marketing tactics
implemented for retaining ...
Factors affecting fashion-oriented impulse buying behavior in Ho Chi Minh city
(International University - HCMC, 2016)
Factors affecting customer loyalty at Domino's pizza
(HCMC - International University, 2015)
The consumption of fast food has been an upward trend in urban areas in recent years
because of its convenience which suits busy lifestyles of people there. However, increased
number of fast food suppliers means increased ...
Factors affecting consumers' purchasing intention of safe vegetables in HCM city
(International University - HCMC, 2016)
A successful food production is distributing safe product to customer. Nevertheless, recently, almost foods have been identified containing a great source of pathogens and chemicals being over the permission and posing ...
Factors influencing street food consumption in Ho Chi Minh City
(HCMC - International University, 2015)
Street food is one of the food sources of Ho Chi Minh City. The purpose of this research
is to find out factors that affect the street food consumption in Ho Chi Minh City, and then seven
factors from in-depth interviews ...
Factors effecting customer satisfaction toward online group buying in Ho Chi Minh city
(HCMC - International University, 2015)
Determinants of online group buying intention of consumers in Ho Chi Minh city
(HCMC - International University, 2015)
Online Group Buying has only attended to Vietnamese market in recent years but has
rapidly and significantly become a phenomena in virtual community. This research aims
to investigate the impacts of Perceived Usefulness, ...
Factors affecting customers' attitude and purchase intention toward purchasing luxury products in Ho Chi Minh city, Vietnam - A case study of loud brands VS. quiet brands
(International University - HCMC, 2016)
This research explored the relationship between key factors of brand consciousness, materialism, social comparison, and fashion innovativeness and customers’ attitude towards purchasing loud or quiet luxury brands in the ...