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Now showing items 51-60 of 152
VietNam young customer's attitudes toward burger king in HCM city
(International University HCMC, Vietnam, 2013)
Nowadays, Vietnam market attracts a lot of foreign investors to do fast food business, such as KFC, Lotteria, Jollibee and so on. In 2012, Burger King, the second largest fast food hamburger ...
Social enterprise model in online education to upgrade knowledge for Vietnamese youth
(International University HCMC, Vietnam, 2013)
The purpose of this research is to build a social enterprise model in online education to upgrade knowledge for Vietnamese youth. To accomplish this, the researcher posted three research ...
Understanding factors affecting customer loyalty toward fabric softener - The case of Comfort Vietnam
(International University HCMC, Vietnam, 2013)
In response to entrance of many new players in FMCG (Fast Moving Consumer Good) sector, especially in fabric softener segment, Comfort – market leader – is increasingly resorting to loyal customers to ...
A study on Vietnamese youth's permission for SMS advertising : The case of youth in HCM city
(International University HCMC, Vietnam, 2013)
Purpose – The study aims to better understand customer’s views about SMS advertisements; at the same time, to examine influencers on permission for SMS advertising that developed in theoretical model ...
A study on employee satisfaction towards training program in II-VI Vietnam Company Limited.
(International University HCMC, Vietnam, 2013)
In fact, training is a key human resource management function undertaken by almost businesses in order to ensure that organizations gain its objectives or even its success in competitive market these ...
Investigate the factors' effect on abnormal returns during the period of IPO in HOSE
(International University HCMC, Vietnam, 2013)
In the past decades, investigating the efficiency of capital market has been attracting much more academics. It is expected that earning abnormal return based on Initial Public Offering (IPO) events is rare ...
The impact of Merger and Acquisition on firm performance and Shareholder benefits : The case of Hung Vuong Corp and Agifish Corp
(International University HCMC, Vietnam, 2013)
This paper investigates the impact of Merger and Acquisition on the performance of the companies and the shareholders’ benefit. The study employs two approaches of methodology: the market measures-based ...
Factors affecting youth customer's purchase intention toward ebook readers - The case of Amazon kindle
(International University HCMC, Vietnam, 2013)
Along with the trend of globalization, the economic grows rapidly in many aspects nowadays, standards of life enhances along with better incomes. Hence, people tend to use electronic devices to experience ...
Firm-specific Factors Affecting Cost of Equity in Vietnam
(International University HCMC, Vietnam, 2013)
This thesis investigates the relationship between specific-factors and the cost of equity capital in the Vietnam stock market. The approach applied by Pomerleano and Zhang (1991) has been used ...
Investigating how customers respond to the sport sponsorship programs of Big Cola
(International University HCMC, Vietnam, 2013)
Commercial sponsorship is currently one of popular forms of marketing communication. This is “an investment in cash or in – kind, in an activity in return for access to the exploitable commercial potential ...