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Now showing items 61-70 of 222
Market research about the influence of using Expertise endorser in TVC on consumer's attitude : The case of Colgate TVC
(International University HCMC, Vietnam, 2013)
Oral care market in Vietnam aggressively changes every day, which offers companies tremendous opportunities as well as arises considerable challenges. To survive and develop sustainably in this market, ...
Market research about using music appeal in tvc on consumer's attitudes towards pantene brand
(International University HCMC, Vietnam, 2014)
Advertising is one of the means of communication for companies to persuade their
audience to purchase their products. Advertisements are delivered to the consumers
through various forms of media, such as television, radio, ...
A study on consumer's perception of trust and security in electronic payment services in VietNam
(International University HCMC, Vietnam, 2013)
A study on consumer's perception of trust and security in electronic payment services in VietNam
A study on customer behavior of students toward laptops in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This research describes the customer behavior of students toward laptop in Ho
Chi Minh City. Consumer behavior is the mental, emotional, and physical activities
that people engage in when selecting, purchasing, using, and ...
Marketing research for the real estate market - the office market in Ho Chi Minh city
(International University HCMC, Vietnam, 2011)
- The study is designed to give the investors’ office building for lease an answer for
this question: What are the solutions to solve current difficulty situation of the office leasing market. Its specific ...
An influence of store image attributes on customer satisfaction : Comparative study between traditional grocery store and convenience store in HCM city
(International University - HCMC, 2016)
Retail industry is always intensive competitive environment because of rapid change in consumer taste. Currently, retail industry experiences the shift of consumer preference from large retail outlets to smaller ones. ...
The impact of service quality, brand image on customer satisfaction - The case of Agribank Cam Ranh
(International University HCMC, Vietnam, 2014)
Customer satisfaction has been one of main concerns of service sector, especially
in banking. To maintain existing customers and attract new ones, besides building reliable
brand name, banks now have to offer best quality ...
The study of the factors affecting customer satisfaction of take away coffee in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Introduce to Viet Nam since 2004, but unstill 2013 take away coffee is
blooming in HCMC create a vibrant and competitive market. 2012 and early 2013 can
be considered a period when Vietnam have access to a large variety ...
Tourist value and expectatiobs toward plexible tours service - building a re-feasible business plan
(International University HCMC, Vietnam, 2014)
As you know, a business start-up needs to have a successful business plan. Before
building a business plan, the vendors must understand deeply consumer behavior because
this is the only way to realize their customers’ wants ...
The impacts of service quality on brand loyalty in the case of Mai Linh express
(International University HCMC, Vietnam, 2014)
Vietnam's transportation industry is more and more developing which gives the
companies great chances for gaining the successes. Moreover, brand loyalty is a key
success of every companies which helps them to build a strong ...