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Studying the influence of Korean wave on young customers' needs satisfaction for fashion clothing in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
The primary objective of this study is to investigate the factors that
influence on young residents’ need satisfaction for fashion clothing by Korean Wave
and find out recommendations for fashion industry in Vietnam.
The ...
Window display and customers' entry decisions
(International University HCMC, Vietnam, 2014)
Nowadays, the importance of fashion in today’s society is greatly
appreciated. The fact that the fashion market becomes more and more developed
leads clothing retailers to utilize numerous strategies to attract both potential ...
The study about factors influencing customer purchasing intention to Uber Taxi service
(International University - HCMC, 2016)
Uber taxi has come to Vietnam since 2014 which has provided a means of transportation for all of people who is living in Vietnam. Uber taxi allows the direct connection to drivers who are under contract with company. From ...
A study on customer satisfaction of online group-buying/groupon model in Vietnam
(International University HCMC, Vietnam, 2014)
This study is conducted to analyze the development process of Online GroupBuying (OGB) model and to find out what the key factors that influence customer
satisfaction toward OGB model in the period of refreshing time after ...
A study of customer satisfaction : The case of Japanese BBQ restaurant Tokyo Yakiniku
(International University HCMC, Vietnam, 2014)
Management -- Marketing
The influence of donation reccipient in cause related marketing : The case of Vietnam
(International University HCMC, Vietnam, 2014)
In the high competitive market nowadays, companies get struggle to
differentiate their products because of countless similar products appear every day;
especially, for the case of packaged food and beverage companies. ...
Factors influencing student's purchase intention on online shopping at Chodientu.vn in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
That study is charged so as to expand a miniature testing the causes alter students’
buying purpose on online shopping at chodientu.vn again supply some orders for
dealers and the heir of chodientu.vn to do prettier ...
Formulating distribution strategy for KOOKIE Talkie brand - name in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
This research is conducted to formulate the distribution strategy for the company Kookie Talkie, so that the company can select the appropriate channels including the distributors that suit the company’s characteristics ...
Factors influencing Vietnamese youth consumers acceptance of mobile marketing
(International University HCMC, Vietnam, 2014)
The purpose of this paper is to examine factors affecting consumer’s acceptance of mobile
marketing in Vietnam. A conceptual framework was developed based on recent studies investigating the
influence of antecedent factors ...
Formulating internet marketing strategy for international university
(International University HCMC, Vietnam, 2012)
This study was conducted with an effort to formulate Internet marketing strategy
for International University. In order to achieve its purpose, the study adapts an Internet marketing development process model invented ...