| dc.contributor.author | Le Ngoc Hong, Buu | |
| dc.date.accessioned | 2014-05-14T07:23:43Z | |
| dc.date.accessioned | 2018-05-24T07:41:31Z | |
| dc.date.available | 2014-05-14T07:23:43Z | |
| dc.date.available | 2018-05-24T07:41:31Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/1048 | |
| dc.description.abstract | The aim of this study is about to find out how fast food consumers satisfied by their preferred
fast food franchises as well as to explore the most influencing factors of customer satisfaction.
Theoretical framework of Zeithaml and Bitner (2000) of Customer Satisfaction was used to
develop measurement scale in the context of Fast food franchise in Ho Chi Minh City. Data was
collected and processed by SPSS software with five factors: Service Quality, Product Quality,
Price, Situation Factor and Personal Factor. Result of this research shows the relative satisfaction
level of customers and factors which most impact on satisfaction are Price are Service Quality. A
new model is suggested for being more suitable in conditions of fast food marketplace in Ho Chi
Minh City. | en_US |
| dc.description.sponsorship | Ph. D. Nguyen Van Phuong | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | MBA;022001204 | |
| dc.subject | Management -- Marketing | en_US |
| dc.title | Determinants of customer satisfaction : An empirical study in fast food franchises in Ho Chi Minh city | en_US |
| dc.type | Thesis | en_US |
