Browsing Master of Business Administration, Economics, Finance and Accounting by Title
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Affective commitment to organization's brand: antecedents and consequences - The case study of BIDV in Ho Chi Minh City
(International University - HCMC, 2016)The increasing competition in the banking sector requires managers to identify the factors supporting customers' commitment to BIDV’s brand. Understanding commitment not only provides an insight into the question of how ... -
The analysis and solutions to deal with factors impact on customer satifaction with non-credit services at Vietcombank Binh Tay branch
(International University HCMC, Vietnam, 2012)Being aware of the significance needs of the non-credit services revenue, the report employs the quantitative and qualitative research methods to identify the factors that impact on customer satisfaction in non-credit ... -
Analysis of VPBANK master card's service quality influencing customer loyalty
(International University - HCMC, 2015)Nowadays, the form of paying without cash is one of purposes which the economic- finance of many nations is heading to. In which, credit card and master card particularly plays a key role in motivating the development of ... -
Analyzing factors affecting customer loyalty - The case of Vissan
(International University - HCMC, 2016)This research was conducted to evaluate factors that affecting customer loyalty in VISSAN in Ho Chi Minh City. Additionally, this study also explored the impact level of independents factors which are perceived quality, ... -
Analyzing factors that affect customer loyalty in retail banking: The case od BIDV Ben Thanh branch
(International University - HCMC, 2015)Vietnam’s economy is more and more developing which creates more changes to gain success and competition for the finance market in general and the banks in particular. The banks force to innovate continuously to gain the ... -
Analyzing key factors affecting the behavioral intention of Uber in Vietnam
(International University - HCMC, 2017)Thanks to the increase in Internet and smartphone penetration, the new emerging business model in Vietnam called access-based consumption, which performs as intermediaries and let consumers exchange the real value between ... -
Analyzing the market's opportunity for a new product : The case of "thread deformed bar steel" of Vina Kyoel steel company
(International University HCMC, Vietnam, 2013)In the current context of the integrated economy, the competition in the steel industry became increasingly fierce. This is both an opportunity and challenge for the company as Vina Kyoei to show the ability to adapt to ... -
The antecedents of entrepreneurial intention: A study among graduate students in Ho Chi Minh city
(International University - HCMC, 2015)There are few research on how factors impact on the entrepreneurial intention of graduate student in Viet Nam but most scholars just pay attention on personal traits or personal characteristics. Based on the theory of ... -
The antecedents of green purchase intention among Vietnamese consumers
(International University HCMC, Vietnam, 2014)The rising environmental issues have been contributing to a huge increase in the number of consumers practicing green purchase, and Vietnam is not exception for this trend. The study was conducted from February to August ... -
Antecedents of intention to participate in Nha Trang Sea festival - A study among office staffs in ho Chi Minh City
(International University - HCMC, 2015) -
Antecedents of resistance to organizational change 2016 - a study of trainers in tourism vocational colleges in southern Vietnam
(International University - HCMC, 2016)Tourism in the recent years has become a smokeless industry, thus the training of human resources in the Tourism industry is getting urgent. Especially, when Viet Nam joined MRA- TP (Asean Mutual Recognition Arrangement ... -
An application of fuzzy set theory to determining credit rating for Vietnamese listed firms
(International University - HCMC, 2017)Assessing company’s creditworthiness plays a significantly important roles to all stakeholders, for example, lenders, investors, suppliers and so on. Nevertheless, the methodologies from international credit rating agencies ... -
Assessment of technology transfer capability and R&D capability : The case study of Vietnamese food enterprises
(International University HCMC, Vietnam, 2013)Nowaday, Technology Improvement through TT and R&D activities is condition for enterprises in Food Processing Industry (FPI) to compete in open market. If enterprises can access their own capability, they can find the ... -
ATTITUDES TOWARD ADVERTISING ON THE OVER - THE - TOP MESSAGING PLATFORM
(International University - HCMC, 2015)Today, organizations and individuals are likely changing the way of running business and marketing before due to the rapid change in Internet innovation as well as communication technology. These advances makes mobile ... -
Barriers to knowledge sharing - An empirical study in software industry in HCMC
(International University HCMC, Vietnam, 2012)Knowledge is critical resource and the source of competitive advantage of companies. It is very hard to capture, utilize and share because most of it is stored in people’s mind and embedded in processes, technologies and ... -
Board characteristics, board responsibilities and firm performance : Evidence from Vietnam's stock market
(International University HCMC, Vietnam, 2013)This thesis examines the relationship between Responsibilities of Board and firm performance. To examine mentioned relation, we develop an instrument to assess the Board responsibilities practices that Based on the Asean ... -
Business strategy for sugar company: The case of Bien Hoa sugar joint stock company
(International University - HCMC, 2015)A company always has to face with many opportunities and threats when external environment changes. Bien Hoa sugar Joint Stock Company is not beyond the rule. There are a lot of opportunities and threats the company has ... -
Capital structure and firm performance of listed companies in Vietnam
(International University HCMC, Vietnam, 2013)Capital structure decisions have been the most significant decisions to be taken by any business organization for maximization of shareholders wealth and sustained growth. The study examines the relationship between ... -
Challenges in developing sust ainable social enterprises - A case study of vocational training enterprises in Ho Chi Minh city
(International University - HCMC, 2015)The concept of social enterprise has been widespread around the world and now become a significant social movement in Vietnam. Among various sectors that social enterprises are contributing, vocational training sector is ... -
Co-production and customer loyalty in training services
(International University - HCMC, 2015)The vocational training system in Vietnam has been continued to grow strongly with high competition, especially, particularly in the private sector. Trianing centers have started to focus on new marketing techniques such ...