Analyzing key factors affecting the behavioral intention of Uber in Vietnam

Abstract

Thanks to the increase in Internet and smartphone penetration, the new emerging business model in Vietnam called access-based consumption, which performs as intermediaries and let consumers exchange the real value between them. Through the case of Uber, this study aims to analyze key factors influencing adoption of Uber service, to explain (1) the significance of the influence of critical factors, adapted from established theories of Technology Acceptance Model mainly, to test (2) concepts related to status and price as additional external variables in the framework, and to validate (3) whether the model applicable for a developing country as Vietnam. The results show that the acceptance and adoption of Uber usage including the attitude towards using it as well as the behavioral intention were affected by Perceived Usefulness, Perceived Ease of Use, Personal Status and Perceived Price. Keywords: Uber, Online application, Access-based consumption, Technology Acceptance Model, Vietnam.