| dc.description.abstract | Thanks to the increase in Internet and smartphone penetration, the new emerging
business model in Vietnam called access-based consumption, which performs as
intermediaries and let consumers exchange the real value between them. Through the
case of Uber, this study aims to analyze key factors influencing adoption of Uber
service, to explain (1) the significance of the influence of critical factors, adapted
from established theories of Technology Acceptance Model mainly, to test (2)
concepts related to status and price as additional external variables in the framework,
and to validate (3) whether the model applicable for a developing country as Vietnam.
The results show that the acceptance and adoption of Uber usage including the
attitude towards using it as well as the behavioral intention were affected by
Perceived Usefulness, Perceived Ease of Use, Personal Status and Perceived Price.
Keywords: Uber, Online application, Access-based consumption, Technology
Acceptance Model, Vietnam. | en_US |
