HCMIU Thesis: Recent submissions
Now showing items 381-400 of 5948
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Factors Affecting Ecotourism Travel Intention: A Case Study Of Phu Yen Province
(2023)The purpose of this study is to identify factors affecting ecotourism travel intentions in Phu Yen province. This research mainly used quantitative methods to investigate, including many statistical tests from Reliability ... -
Determinants Of Employee Engagement And Its Effect To Turnover Intention: A Case Study Of Gen Z Employees In Hospitality Industry In HCMC
(2023)The primary objective of this study was to investigate the factors that influence the degree of employee engagement among Generation Z employees in the hospitality industry situated in Ho Chi Minh City. The researcher ... -
Investigating the impact of viral video advertising on consumers' purchasing intention in the food and beverage sector
(2023)Within just a few years of launching the video-sharing platform, viral video has become a ubiquitous phenomenon on the Internet. The purpose of this study is to investigate the impact of viral video on consumers' ... -
The effect of corporate social responsibility on customer loyalty in Vietnam: the role of corporate image and customers satisfaction - A study in Ho Chi Minh city
(2023)Businesses today aspire to embrace the social responsibility idea, as CSR recently has received the attention of the whole society. Customer loyalty, brand image, and customer happiness are some of the things that ... -
How green intellectual capital influences environmental performance: The mediating role of green knowledge sharing and green innovation
(2023)This research investigates into how efficiently green intellectual capital (GIC) impacts environmental performance (EP) by integrating the mediators green knowledge sharing (GKS) and green innovation (GI), using the ... -
Examing factors influiencing consumers' online impulse buying behavior on instagram: A case of fashion industry in Vietnam
(2023)In recent years, online shopping has become a popular and growing shopping method in Vietnam along with that online impulse buying is being paid attention to by many people. So, the analysis and discovery of factors ... -
The impact of short video advertising on consumer brand attitude of beauty care products: A case of GenZ via Tiktokshop
(2023)The goal of this study is to better understand how Generation Z consumers' perceptions about brands of beauty care goods are affected by short-form video advertising, especially through the TikTok e-commerce platform. ... -
Investigating determinants of new graduates' first-choice career in Vietnam
(2023)Career choice is invariably one of the most significant decisions a young person must make because it is a solid foundation for them to own a smooth career path and high-quality life. To understand the decisive factors ... -
Exploxing the online customer experience in E-retailing: A study of furniture website in Vietnam
(2023)This research aims to explore customer experiences and perceptions in the context of the Vietnamese online furniture industry. The study utilizes the Expectation Confirmation Theory (ECT) and the Technology Acceptance ... -
Factors Affecting Employees’ Environmental Performance In Hospitality Industry Across The South-Central Coast Of Vietnam A Case Of Some 5-Star Resorts And Hotels.
(2023)Managers and hoteliers in Vietnam are addressing ways to enhance their employees’ environmental performance in order to reduce their negative impacts of their hotels’ operation on the environment and natural habitats, ... -
Factors Affecting Consumer’s Purchasing Behavior To Functional Foods
(2023)This thesis looks at what variables people use to decide whether or not to purchase functional foods, as well as what that means for the functional food sector. The demographics of the target audience are first ... -
The Impact Of Brand Anthropomorphism And Social Media Interactivity On Brand Engagement In The Digital Age
(2023)Brand anthropomorphism has long been a significantly efficient strategy in winning customer’s minds and gaining brand engagement. The Michelin man who has become the symbol of the tire brand for a long time, the cheetah ... -
The Effects Of Individualism And Collectivism On Antecedents Of Occupational Decisions Of Newly Graduates Majoring In Business Administration, An Empirical Study In Ho Chi Minh City, Vietnam
(2023)This research was conducted to investigate the factors affecting Business Administration fresh graduates’ occupational decision in a setting where cultural values consisting of collectivists and individualists are ... -
The influences of online social networks for job search on young job seekers' intention to apply
(2023)The advent and dramatic advance of online social networks has revolutionized various aspects of human interaction, and its impact on the job application process cannot be overlooked. This research is aimed to explore ... -
Effects Of Roasting Condition, Skin Inclusion And Storge Duration On The Quality Of Peanut Milk
(2023)The purpose of this research work was to explore the effects of roasting conditions, skin inclusion and storage duration on the quality of peanut milk. Peanuts’ roasting conditions were screened and carried out to ... -
Influence Of Back Bean/Macadamia Ratios And Storage Duration On The Quality Of Mixed Milk And Application Of The Milk In Kefir Making
(2023)This specific study observed the effect of green-kernel black bean milk (BM) fortification on control macadamia milk (CM) with different ratios (% BM/% MM: 10/90, 20/80, 30/70, 40/60, 50/50) for the development of a ... -
Optimization Of Processing Conditions To Extract Bioactive Compounds From Perilla Leaves
(2023)Perilla leaves (Perilla frutescens) are commonly used in Vietnam due to their various beneficial health effects. In this study, ultrasound assisted extraction (UAE) was used to extract bioactive compounds from perilla ... -
Effects Of Osmotic Dehydration At Different Conditions On The Quality Of Semi-Dried Pumpkin Slices
(2023)This study aimed to investigate the changes in the chemical and physical properties of pumpkin dried at 70°C after undergoing pretreatment with sucrose and erythritol solutions at concentrations of 30% and 50%, with ... -
Effects Of Supplementation Of Termite Mushroom (Macrolepiota Albuminosa) Powder To Rice Flour On The Properties Of Composite Flour And Quality Of Cookie
(2023)This study investigated the effects of varying percentages (0, 5, 10, 15, 20%) of Termite mushroom (Macrolepiota Albuminosa) powder supplementation to rice flour on the properties of composite flour and the quality of ... -
The Effect Of Male-Female Ratio On Reproductive Performance Of Harlequin Rasbora Fish ( Trigonostigma Heteromorpha)
(2023)Due to the demand in ornamental fish and lack of regional stock and especially the Harlequin Rasbora fish (Trigonostigma heteromorpha) the Research and Development center for high technology Agriculture (AHRD) was ...