The influences of online social networks for job search on young job seekers' intention to apply

Abstract

The advent and dramatic advance of online social networks has revolutionized various aspects of human interaction, and its impact on the job application process cannot be overlooked. This research is aimed to explore the influences of some factors on the intention to utilize online social network platforms to seeking jobs and applying for jobs among Vietnamese young job seekers. The theoretical framework of this study was constructed based on Ajzen's theory of planned behavior, with the incorporation of additional variables for the substructure. Employing a quantitative research approach, a total of 400 surveys were collected from young individuals actively seeking employment and subsequently subjected to rigorous analysis. The findings of the investigation demonstrate that all three factors including attitude, as well as social norms and perception of control, exert a positive influence on the behavioral intention of young job seekers in their utilization of online social networks for job applications. Notably, among these factors, perceived behavioral control emerges as the most influential determinant of the intention to engage in job application activities through social networks. These outcomes carry significant implications, not only for the enhancement of job application behavior among young individuals but also for employers and marketers at large, providing valuable insights and recommendations.