| dc.description.abstract | The advent and dramatic advance of online social networks has revolutionized
various aspects of human interaction, and its impact on the job application process cannot
be overlooked. This research is aimed to explore the influences of some factors on the
intention to utilize online social network platforms to seeking jobs and applying for jobs
among Vietnamese young job seekers. The theoretical framework of this study was
constructed based on Ajzen's theory of planned behavior, with the incorporation of
additional variables for the substructure. Employing a quantitative research approach, a
total of 400 surveys were collected from young individuals actively seeking employment
and subsequently subjected to rigorous analysis. The findings of the investigation
demonstrate that all three factors including attitude, as well as social norms and
perception of control, exert a positive influence on the behavioral intention of young job
seekers in their utilization of online social networks for job applications. Notably, among
these factors, perceived behavioral control emerges as the most influential determinant of
the intention to engage in job application activities through social networks. These
outcomes carry significant implications, not only for the enhancement of job application
behavior among young individuals but also for employers and marketers at large,
providing valuable insights and recommendations. | en_US |
