HCMIU Thesis: Recent submissions
Now showing items 361-380 of 5948
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Thesis Topic The Effect Of Digital Self-Efficacy On Job’s Engagement In Marketing In HCMC
(2023)The purpose of this study is to clarify the effects of the self-digital efficacy on work engagement in marketing in Ho Chi Minh city, Vietnam. Even though many previous empirical and conceptual research have mentioned ... -
Investigate The Influence Of Authentic Local Food Images On Tourists’ Satisfaction In Terms Of Food Tourism In Vietnam
(2023)Food tourism is strongly developed in most countries around the world, especially in Vietnam. The post-period after the serious pandemic is a good period for reserving tourism which is one of the primary industries in ... -
The effect of customers' perceptions of CSR and brand identification to customer citizenship behavior: The case of Uniqlo in Vietnam
(2023)The primary objective of this study is to examine the effect of customers’ perceptions of corporate social responsibility (CSR) and brand identification (BI) on customer citizenship behavior (CCB) with the mediating ... -
An empirical study of the determinants of repurchase intention in E-commerce among Vietnamese generation Z
(2023)This study focuses on the variables affecting Vietnamese Gen-Z customers' e commerce repurchase behavior. The study looks at how perceived security risk, information quality, product quality, and e-service quality affect ... -
The Impact Of Consumption Values On Green Purchase Intention Of Electric Motorbikes Among Young Vietnamese Consumers
(2023)The situation of motorbikes being heavily used and air pollution can be seen most clearly in urban areas with economic growth, as well as high population density like Ho Chi Minh city. Electric motorbikes are viewed as ... -
Investigation On Purchase Intentions For Plant-Based Meat Alternatives In Ho Chi Minh City
(2023)In this study, an investigation was carried out to examine the internal and external factors affecting consumers' intention to buy plant-based meat in Ho Chi Minh City. In addition, a unique model was devised by ... -
Determinants Impact On Students’ Intention To Use Youtube For Learning English
(2023)The purpose of this research aims to figure out the structural relationships among students’ performance expectancy, effort expectancy, social influence, hedonic motivation, and facilitating conditions on intention to ... -
Factors affecting consumer purchase intention towards private label brands in supermarkets in Vietnam
(2023)This research paper aims to investigate how consumers’ perception of store image, promotion & visibility of PLBs, perceptual factors (quality, risk, and price consciousness), mediating by customers’ attitude influence ... -
The effects of consumer influencer product congruence on the consumer's perception and purchase intention towards skincare products
(2023)With the overall purpose of investigating the congruence among the influencer, the consumer (follower), and the sponsored product and how it contributes to the success of an influencer marketing campaign, this thesis ... -
The Importance Of Sport Event Quality And Experiential Purchase To Create Exercise Habits And Improve Individual Health
(2023)Recently, the trend of participating in sports events has become popular with most people in the world. Perhaps, the consequences of COVID-19 are one of the reasons that influence people's intentions to participate in ... -
Analysis factors affect gen Z's willingness to pay premium price for green products: The roles of green brand credibility and green perceived value in Vietnam market: The case of Unilever
(2023)The general aim of this research is to study the relationship between major green brand determinants (green brand image, green brand credibility and green brand perceived value) on the perception of customers, especially ... -
How social interation affects purchase intention in social commerce: A cultural perspective the case of rural vs urban area in Vietnam
(2023)This study examines how social interaction affects consumers' intention to buy in the context of social commerce, specifically focusing on the cultural perspective and comparing rural and urban areas in Vietnam. The ... -
The influence of storytelling advertisement on consumer purchase intention of GenZ in Vietnam
(2023)The objective of this research was to examine the factors that affect the effectiveness of storytelling advertising in shaping the purchase intention of Generation Z in Vietnam. The research model created and used as ... -
The impact if credibility of influencer on online customers' purchase intention toward beauty industry: A case of Trinh Pham
(2023)The advanced development in new marketing tactics and online service have become an essential component of the global retail structure in recent years. Due to the ongoing digitalization of modern life, the retail scene, ... -
Managing Diversity In The Workplace: Resolving Interpersonal Conflicts In Business Industry
(2023)This study aims to explore the challenges of diversity management and interpersonal conflict resolution in the business industry. By examining the concepts of diversity management and the impact of interpersonal conflict ... -
The Impact Of The Increase In Gasoline Price On Consumer Sentiment And Behavior The Case Applies To Vietnamese Students
(2023)Gasoline is a strategic raw material and fuel, which contributes an important role in all fields of economic - political - social life. The year 2022 is considered to be the year that leaves many marks for gasoline ... -
Factors affecting customer purchase intention of food ordering apps: The case of students in Ho Chi Minh City
(2023)Meal ordering apps (MOAs) are increasingly being used by consumers to allow simple and speedy food delivery. Although the previous studies have investigated the various influences of MOA attributes and their effects ... -
The effects of café's attributes on customer satisfaction and repurchase intention: A case study of coffee kiosk of Phuc Long in Ho Chi Minh City
(2023)The key objectives of this study are to investigate the extent to which the features of coffee kiosks can influence consumer satisfaction and repurchase intention, with the proposed factors narrowed down to product ... -
Factors Affecting Invention To Use Travel Applications: A Case Study Of Travellers In Ho Chi Minh City
(2023)Thanks to the explosion of technology and the growing significance of travel applications in the Vietnamese tourism sector, understanding how to enhance their usage is essential. Despite its importance, there is currently ... -
Assessing The Effects Of Covid-19 Related Risk On Online Customer’s Buying Behavior
(2023)The effect of covid-19 has forced people to find new methods of shopping while complying with the lock down policy. E-commerce websites/apps are one of the methods that support people in doing this. As the risk of ...