An empirical study of the determinants of repurchase intention in E-commerce among Vietnamese generation Z

Abstract

This study focuses on the variables affecting Vietnamese Gen-Z customers' e commerce repurchase behavior. The study looks at how perceived security risk, information quality, product quality, and e-service quality affect perceived value, e commerce trust, and repurchase intentions. The data were obtained through an online survey, and path and mediator analyses, as well as factor analyses, both exploratory and confirmatory, were used in the analysis. The results indicate that perceived value and repurchase intentions are highly impacted by e-service, product, and information quality. However, there was no statistically significant correlation between e-commerce trust and repurchase intentions or between perceived value and repurchase intentions. The study provides insight into the complicated nature of repurchase behavior in e-commerce and emphasizes the significance of taking into account a variety of elements that affect client loyalty. Further research is needed to validate and extend these findings in different contexts and populations in the future.