| dc.description.abstract | This study focuses on the variables affecting Vietnamese Gen-Z customers' e commerce repurchase behavior. The study looks at how perceived security risk,
information quality, product quality, and e-service quality affect perceived value, e commerce trust, and repurchase intentions. The data were obtained through an online
survey, and path and mediator analyses, as well as factor analyses, both exploratory and
confirmatory, were used in the analysis. The results indicate that perceived value and
repurchase intentions are highly impacted by e-service, product, and information quality.
However, there was no statistically significant correlation between e-commerce trust and
repurchase intentions or between perceived value and repurchase intentions. The study
provides insight into the complicated nature of repurchase behavior in e-commerce and
emphasizes the significance of taking into account a variety of elements that affect client
loyalty. Further research is needed to validate and extend these findings in different
contexts and populations in the future. | en_US |
