The Impact Of The Increase In Gasoline Price On Consumer Sentiment And Behavior The Case Applies To Vietnamese Students

Abstract

Gasoline is a strategic raw material and fuel, which contributes an important role in all fields of economic - political - social life. The year 2022 is considered to be the year that leaves many marks for gasoline products when the Vietnamese petroleum market continuously sets historical peaks, a series of problems surrounding this product have an impact on consumers. Although some previous studies have studied the influence of gasoline prices, most of them are foreign studies with the main research object being car drivers, but in the case of research in Vietnam including both motorbike and car driver appears very few. More specifically, research on the impact of rising gasoline prices on causing anxiety and thereby stimulating changes in consumer behavior has not yet been addressed. This research focuses on proposing and understanding the change in consumer behavior by the influence of rising gasoline prices, with the intermediary factor mentioned here being the sentiment of consumers, more specifically, the anxiety when noticing fluctuations in the price of gasoline. Using SPSS and Smart PLS to apply quantitative methods and PLS - SEM to process 295 survey data obtained from students studying in Ho Chi Minh City, which reveals the above factors and changes in consumer spending behavior related to areas such as dining, shopping, tourism, ... to compensate for the increase in gasoline prices. The conclusion of this thesis also includes a few implications and suggestions for future research