| dc.description.abstract | Gasoline is a strategic raw material and fuel, which contributes an important
role in all fields of economic - political - social life. The year 2022 is considered to be
the year that leaves many marks for gasoline products when the Vietnamese petroleum
market continuously sets historical peaks, a series of problems surrounding this product
have an impact on consumers. Although some previous studies have studied the
influence of gasoline prices, most of them are foreign studies with the main research
object being car drivers, but in the case of research in Vietnam including both
motorbike and car driver appears very few. More specifically, research on the impact
of rising gasoline prices on causing anxiety and thereby stimulating changes in
consumer behavior has not yet been addressed. This research focuses on proposing and
understanding the change in consumer behavior by the influence of rising gasoline
prices, with the intermediary factor mentioned here being the sentiment of consumers,
more specifically, the anxiety when noticing fluctuations in the price of gasoline. Using
SPSS and Smart PLS to apply quantitative methods and PLS - SEM to process 295
survey data obtained from students studying in Ho Chi Minh City, which reveals the
above factors and changes in consumer spending behavior related to areas such as
dining, shopping, tourism, ... to compensate for the increase in gasoline prices. The
conclusion of this thesis also includes a few implications and suggestions for future
research | en_US |
