Assessing The Effects Of Covid-19 Related Risk On Online Customer’s Buying Behavior

Abstract

The effect of covid-19 has forced people to find new methods of shopping while complying with the lock down policy. E-commerce websites/apps are one of the methods that support people in doing this. As the risk of covid-19 has been minimized lately to allow people to freely go outside, the trend of online shopping does not seem to decrease or remain unchanged, instead, the number of people participating in conducting online buying has increased tremendously. To understand this phenomenon, the main purpose of this study is to assess the effect of covid-19-related risk on online shopping behavior and include several factors that seem to have an impact on customer purchase behavior. This study uses quantitative research methods to examine the relationships among constructs, and google form is a tool to collect data. 250 respondents have participated in this research. The data then is analyzed in Smart PLS software, using the PLS-SEM method. The results reveal the effect of perceived risk of covid-19 on Perceived usefulness and perceived ease of use, except purchase intention. At the end of the research, discussions and recommendations are suggested for online vendors and business owners.