| dc.description.abstract | The effect of covid-19 has forced people to find new methods of shopping while
complying with the lock down policy. E-commerce websites/apps are one of the methods
that support people in doing this. As the risk of covid-19 has been minimized lately to allow
people to freely go outside, the trend of online shopping does not seem to decrease or
remain unchanged, instead, the number of people participating in conducting online buying
has increased tremendously.
To understand this phenomenon, the main purpose of this study is to assess the
effect of covid-19-related risk on online shopping behavior and include several factors that
seem to have an impact on customer purchase behavior.
This study uses quantitative research methods to examine the relationships
among constructs, and google form is a tool to collect data. 250 respondents have
participated in this research. The data then is analyzed in Smart PLS software, using the
PLS-SEM method. The results reveal the effect of perceived risk of covid-19 on Perceived
usefulness and perceived ease of use, except purchase intention. At the end of the research,
discussions and recommendations are suggested for online vendors and business owners. | en_US |
