Business, Economics, Finance, Accounting, Management: Recent submissions
Now showing items 141-160 of 3130
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Analyzing The Influence Of Fashion Brands' Csr Strategies On Consumer Purchasing Patterns In Vietnam: Emphasizing Sustainable Product Demand Post-Covid-19
(2024)This study examines the impact of CSR on Vietnamese consumers' decisions to purchase sustainable fashion items after the COVID-19 pandemic. The findings reveal that a strong COR associated with CSR initiatives is important ... -
Consumption Values Affecting Tourists’ Booking Intention On Online Travel Agents: A Case Study Of Vietnam
(2024)In recent years, booking lodging online has become a popular trend as it is convenient. This research aims to investigate the factors influencing tourists' booking intentions when using Online Travel Agents (OTAs) in ... -
Impact Of Gamification Campaign Factors On Customer Loyalty Towards E-Wallets: A Case Study Of Momo In Viet Nam
(2024)Technology advancements like gamification tend to have a significant impact on the field of digital financial services, despite possible discrepancies between user expectations and real advantages. Evaluating the effect ... -
The Impact Of Remote Working On Employee’s Productivity And Satisfaction: A Study In The Software Development Industry In Ho Chi Minh
(2024)Purpose: This study examines the effects of remote work in the post-COVID-19 period on worker productivity and satisfaction in the software development sector in Ho Chi Minh City, Vietnam. Methodology: 324 software ... -
Exploring The Impact Of Food Influencer Authenticity On Customer Repurchasing Decisions: A Study Of Omachi And Khoai Lang Thang
(2024)Social media influencers are becoming increasingly popular in brand marketing because of their true and genuine interactions, which establish a sense of connection and familiarity with their audience. This study looks ... -
An Investigation On The Influence Of The Characteristics Of Key Opinion Leaders (Kols) On Generation Z Consumers’ Brand Attitude In Live Streaming Commerce: A Case Study Of Lemonade Cosmetics Brand On Tiktokshop
(2024)The rapid ascent of Live Streaming Commerce (LSC) has introduced an innovative dimension to e-commerce, characterized by real-time social interaction between consumers and live hosts on platforms such as TikTok. This ... -
Customer Inspiration And Impulse Buying Behavior: The Case Of Generation Z In Vietnam
(2024)This study paper investigates at the connection between customer inspiration and impulse purchase behavior among Generation Z customers in Vietnam. Given the increasing expansion of live-streaming commerce and its ... -
Exploring The Drivers Of Purchase Intent In Livestream E-Commerce
(2024)This paper investigates how different elements influence customers' purchase intentions during live-streaming shopping on e-commerce platforms, applying the theory of planned behavior as a framework. The research aims ... -
The Impact Of Interaction Factors On Purchase Intention In E-Commerce Liverstreaming: Does Product Type Matter?
(2024)In the rapidly evolving landscape of e-commerce, integrating live streaming has transformed customer engagement, offering a more dynamic purchasing experience. This research explores the influence of live-streaming ... -
Consumers' Attitudes And Purchase Intention Toward Online Food Delivery (OFD) Applications: A Case Of Shopeefood In Vietnam
(2024)Today, technology is an important factor in the development of a country, helping many industries to excel and bringing about significant changes in various sectors and services. Particularly, the integration of ... -
Factors Affecting Purchase Intention Of Young Consumers Toward Sustainable Clothes
(2024)Nowadays, academics and professionals keep an eye on the problems surrounding sustainable and pro-environmental consumption practices. However, further research is required in the context of developing nations to ... -
Exploring The Effects Of Online Environment Characteristics On Gen Z’s Repurchase Intention: A Study In Ho Chi Minh City
(2024)This study investigates the online repurchase intentions of Generation Z consumers in Ho Chi Minh City, utilizing the Stimulus-Organism-Response (SOR) model. Recognizing the rapid growth of e-commerce, the research ... -
The Impact Of Electronic Word-Of-Mouth (Ewom) Via Social Networking Platforms On Customer Purchase Intention - The Case Of Tiktok Application
(2024)Because of the development of technology and the Internet, people are more likely to connect with social media, which has become a vital thing in their daily lives. It is easily seen that Facebook, YouTube, and especially ... -
Factors Affecting Vietnamese Young Consumers’ Impulsive Buying Behaviors For Beauty Products Via Live Commerce: The Case Or Callmeduy Livestream On Tiktok
(2024)Captivating the remarkable development of social commerce and TikTok, this study investigates this prospect realms, focusing on the live-streaming feature on TikTok. Drawing on the theoretical framework of the ... -
The Impact Of Peer Influence, Self-Efficacy And Academic Engagement On Gen Z's Academic Performance In Vietnam
(2024)Education is crucial for the growth of a country in terms of economy and social life since it empowers individuals and enables them to improve their standard in their daily lives. In Vietnam, there are increased cases ... -
Green Innovation, Knowledge Management, And Organizational Performance: A Study Of The Vietnamese Public Sector
(2024)There is increasing demand on the public sector to improve the performance of organizations and solve sustainability-related problems. In the context of the Vietnamese public sector, This study emphasizes the knowledge ... -
Factors Affecting Customers’ Purchase Intention On Food Delivery Apps: A Consumer Value Perspective
(2024)This research explores the determinants of consumers' intention to utilize food delivery apps (FDAs). In recent years, FDAs have gained tremendous popularity due to their ease of use and speed of service (Kaur et al., ... -
Analyzing Determinants Influencing The Purchase Behavior Towards Green Cosmetic Product Among Vietnamese Generation Z Consumers: An Investigation Through The Theory Of Planned Behavior
(2024)This study aims to investigate the factors that influence the intention and purchasing behavior toward green cosmetics among Gen Z consumers in Vietnam by expanding the framework of the Theory of Planned Behavior. The ... -
Factors Influencing Employee Withdrawal Behavior In The Workplace: Case Study Of Generation Z In Vietnam
(2024)This study examines the effects of five factors, including organizational commitment, job motivation, job satisfaction, job expectation, and employee training and development policy, on the job attitudes of Vietnamese ...