Business, Economics, Finance, Accounting, Management: Recent submissions
Now showing items 161-180 of 3130
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Electric Vehicles Purchase Intention Among Young Consumers In Vietnam
(2024)Electric vehicles (EVs) are one of the crucial factors that can contribute to reducing emissions, air pollution, and fuel depletion. To analyze that behavior, the theory of planned behavior (TPB) is often used. However, ... -
Factor Influencing Entrepreneurial Intention Of University Students In Ho Chi Minh City Through The Application Of The Theory Of Planned Behaviour
(2024)One of many major goals in the economic development strategy is promoting entrepreneurship as well as unemployment reduction around the world. Recognizing the significance of entrepreneurship in Vietnam's economic ... -
The Effects Of Leaders' Motivating Language On Employee Positive Mood, Job Satisfaction, And Performance
(2024)The research endeavors to explore the connections among various types of motivating language employed by leaders, the positive mood of employees, their job satisfaction, and their job performance across multiple sectors ... -
The Role Of Knowledge Management On Enhancing Sustainable Organizational Performance With A Focus On Vietnam: Exploring The Mediating Influence Of Green Innovation
(2024)In response to a world that is changing quickly and becoming more ecologically conscious, this research aims to investigate how knowledge management helps Vietnamese businesses achieve their goals for green innovation ... -
The Influence Of Brand Image And Brand Personality On Brand Loyalty In Sports-Inspired Footwear Within Vietnam’s Sportswear Industry
(2024)A recent study conducted in Ho Chi Minh City, Vietnam sheds light on the factors driving brand loyalty in the country's sportswear market. Researchers sought to understand how customers perceive and connect with ... -
The Influence Of Short-Video Marketing Features On Purchase Intention: The Case Study Of Uniqlo Vietnam On Youtube Platform
(2024)The expansion of various short-video social media platforms led to their widespread use among a large number of users. To leverage this ongoing trend, marketers and advertisers have to put in a relentless effort to ... -
The Impact Of Sustainable Packaging Of Bottled Water On Customers’ Purchase Intention In Vietnam
(2024)The study examined the factors that impact consumers' intention to buy environmentally sustainable packaging for bottled water in Vietnam. The findings of this study enhance our understanding of the purchasing behavior ... -
The Mediating Role Of Trust On Social Motivation And Purchasing Intention Dynamics
(2024)This study investigates how trust mediates the dynamics between consumers' engagement with social media and their online purchase intentions in the fashion industry in Vietnam. Drawing on a theoretical framework that ... -
Selecting An Mba Program: An Analysis Of Institutional Characteristics, Student Characteristics And Information Sources
(2024-06)In the aftermath of COVID-19 and the resulting economic downturn, the job market has become highly competitive across all industries and countries. As a result, the demand for MBA education has increased globally, as ... -
Exploring The Impacts Of Eco-Innovation And Green Organizational Culture On Organizational Performance In The Public Sector's View.
(2024)Given the blossoming of eco-innovation in various industries, the public sector also shifts its focus to this phenomenon. Their interest is not only in eco-innovation practices but also in the reciprocal relationships ... -
Research On Quality System, Customer Satisfaction, Customer Loyalty In Fashion Industry: Case Study Of Uniqlo
(2024)Uniqlo is one of the world's largest Apparel Fashion firms. Uniqlo's business strategy integrates the entire clothing making process, from planning and design to production, distribution, and retail. This research's ... -
Information Sought By Potential Mba Students From Social Media Via E-Wom: A Content Analysis Approach.
(2024)In the contemporary landscape of internet integration, students, in the context of global competition for higher education, increasingly turn to social media platforms for information, impacting the decision-making process. ... -
Examing factors influence customers' repurchase intention on e-commerce platforms: The role of trust transfer and the moderating effect of neuroticism
(2024)Electronic commerce, or known as e-commerce, has recorded a rapid growth in recent years and impacted many aspects of our life, following with the popularity of e-commerce platforms meeting the online shopping needs ... -
The Adoption Of Social Franchising As A Replication Model For Food Bank Vietnam
(2024)This thesis investigates the adoption of social franchising as a replication model for Food Bank Vietnam, exploring its potential as a strategic approach to scaling social enterprises and addressing food security issues. ... -
Factors Influencing Online Impulse Buying Among Generation Z: A Case Study Of Tiki In Vietnam
(2024)In today’s context of globalization, the fast development of technology has shed light on many prominent and lucrative markets, including the e-commerce industry. Not only the world but Vietnam also experiences various ... -
Continuance Intention To Use Online Travel Agency’s Websites Among Gen Z In Vietnam. A Case In Ho Chi Minh City
(2024)This research aims to investigate the elements that impact Generation Z's decision to continue using online travel platforms in Vietnam, comprehend how e-loyalty moderates the connection between perceived usefulness ... -
How Nature-Based Solutions Enhance Hotel Guest Lotalty: A Serial Mediation Process Through Well-Being And Satisfaction
(2024)This study aims to investigate the impact of hotel nature-based solutions (NBS) on hotel guest loyalty through the mediation of their well-being and satisfaction, especially in the context of Vietnam's hospitality ... -
Investigating Electronic Word-Ofmouth Influence: A Moderating Role Of Product Type - Search, Experience And Credence
(2024)Consumers' purchasing decisions are now significantly influenced by the information provided in online evaluations, which have emerged as a critical determinant (Mudambi & Schuff, 2010; Cheung & Thadani, 2012). Due to ... -
The Impact Of Social Media Marketing Activities On Brand Preference And Repurchase Intention Among Generation Z Buyers In Vietnam
(2024)Featuring the fact that Vietnam is entering a new era of digital transformation and experiencing changes in the generation gap, it is necessary to have an in-depth apprehension to adapt to these innovations. Social ... -
Digital Transformation In Vietnamese Smes: The Perception Of Top Management
(2024)The contemporary and varied global business environment provides opportunities for organizations seeking innovative methods to outperform competitors and enhance customer value. Furthermore, the digital revolution has ...