Business, Economics, Finance, Accounting, Management: Recent submissions
Now showing items 281-300 of 3130
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Investigating The Impact Of Social Media Influencers On Fashion Purchase Intention Among Vietnamese Genz
(2024)The dawn of social media has revolutionized the marketing sphere, ushering in the era of influencer marketing as a potent strategy. This research delves into the role of social media influencers in molding the fashion ... -
Analyzing Factors Influence Customer Purchasing Intention In The Context Of Meal Ordering Apps: A Case Study Of Grabfood In Vietnam
(2024)Aim: Customers' eating habits have changed because of meal ordering applications (MOAs), especially during the COVID-19 pandemic's mobility constraints. This study uses MOAs to investigate the important variables ... -
The Impacts Of Influencer Credibility On Purchase Intention On Tiktok In Vietnam
(2024)In contemporary times, the utilization of social media influencers for strategic communication has witnessed a surge in significance. Social media influencers, identified as third-party entities, play a pivotal role ... -
Determinants Of Organic Food Purchasing Behavior: A Case Study From Ho Chi Minh City
(2024)In recent years, a new trend known as organic production impacts positively to consumer awareness of health and environmental issues in developing nations. However, the variables influencing customers' intentions to ... -
The Factors Affecting The Behaviroal Intention Of Using Sustainable Products In Vietnam: Using Tpb Theory And The Moderating Effects Of Environmental Consciousness And Green Marketing Strategy
(2024)This study examines at how environmental consciousness and green marketing techniques influence the TPB theory elements that predict green purchasing intention (GPI) in a developing economy. We seek to make significant ... -
Social Media And The Influence Of Ewom Information On Consumer's Behavioral Intentions On Vietnamese Beauty Products. The Case Of Cocoon Vietnam On Instagram
(2024)The Internet, along with mobile social networks and other digital communication platforms, has become an integral aspect of the lives of billions of individuals globally. The proliferation of the internet sphere has ... -
The Effects Of Mobile Payment Application Design And Performance On Consumer Emotions, Consumer Engagements, And Continuance Intention - A Case Of Momo Application
(2024)This thesis aims to evaluate the impact of mobile payment application design and performance on consumers' emotions and continued usage intentions, with the case study being the Momo application. Because the number of ... -
Investigate The Influence Of Service Climate, Task, Significance, Job Statisfactor, And Role Benefits On Work Engagement In The Service Environment: The Case Of Five-Star Hotels In Vietnam
(2024)This study involves deeply into the intricate dynamics of work engagement within the service industry, with a specific focus on the context of five- star hotels in Vietnam. In the contemporary service environment, where ... -
The Effects Of Services Quality, Brand Image, And Customer Satisfaction On Customer Loyalty Among Gen Z In Ho Chi Minh City. Case Of Uniqlo
(2024)Fashion has become a diverse industry, contributing to the global economy and having a major cultural, social and environmental impact. In Vietnam, there are many fashion brands, but not all brands can last long. Fashion ... -
Factors Influencing Consumr Purchase Intention Toward Chinese Cross-Border E-Commerce Companies In Vietnam (B2c)
(2024)Cross-border e-commerce companies are expanding rapidly and have a significant impact on developing nations such as Vietnam. Vietnamese consumers are also aware of international e commerce companies like China and make ... -
How Customer Xenocentrism Influence Brand Citizenship Behavior And Willing To Pay More - A Study Of Cosmetic Brands In Vietnam
(2024)Globalization has resulted in the rapid merging of regional and national economies into a single worldwide economy. Xenocentrism has become a crucial concept for studying consumer behavior when it comes to buying ... -
Enhancing Public Servants' Job Engagement Through Knowledge Sharing: An Investigation In Ho Chi Minh City, Vietnam
(2024)In modern times, public organizations encounter unparalleled challenges and prospects as a result of swift transformations in economies and societies. The government of Ho Chi Minh City, Vietnam, is facing mounting ... -
Understanding The Factors Affecting Customers' Impulse Buying Behavior In Book Shopping Towards E-Commerce Platforms
(2024)Purpose - This research aimed to investigate the factors influencing customers’ impulse behavior in book shopping towards e-commerce platforms. The case was applied in Vietnam. Literature review - Our literature review ... -
Exploring The Antecedents And Consequences Of Parasocial Relationship: The Case Of Vegan Influencers In Vietnam
(2024)Because of the benefits of social media influencers and influencer marketing, more businesses are gradually implementing them. In fact, though there is a ton of current research studies about the effectiveness of this ... -
Brand Sponsorship And The Impact On Customer's Purchasing Intention: Case Study Of The Sponsorship Alliance Between M.O.I Cosmestic And The New Mentor 2023
(2024)Over the past few decades, sponsorship spending has increased dramatically. By investing in sponsorship campaigns, companies want to influence prospective buyers' decisions to purchase their goods in addition to ... -
Live-Streaming On Social Media Platform: A Study Of Its Influence On Genz's Intentions To Purchase Clothing In Tiktok, Vietnam
(2024)Aim: In the era of digital advancements driven by information technology, live-streaming commerce is emerging as a novel form of e-commerce. This research specifically delves into impulsive buying tendencies within the ... -
Factors Influencing Alpha Generation Consumer Online Purchase Intentions In Ho Chi Minh City: Case Of Tiktokshop
(2024)This research investigates factors influencing online purchase intentions of Generation Alpha consumers (aged under 13 years) on the emerging TikTok Shop platform in Ho Chi Minh City, Vietnam. Employing an adapted ... -
The Impact Of Exchange Rates On Foreign Direct Investment: Evidence From Developing And Developed Countries
(2024)This research explores the impact of Exchange Rate on Foreign Direct Investment (FDI) among developing and developed countries, focusing on understanding the dynamic impact of these two variables. Utilizing a panel data ... -
Climate Policy Uncertainty And Stock Price Crash Risk - Evidence From Uk
(2024)There is little empirical data demonstrating how climate policy uncertainty (CPU) affects corporate policy. Through the analysis of data from 25,391 firm-year observations of 3,189 distinct firms listed on the London ... -
Factors Shaping The Customer Perceptions That Influence The Intention To Continue Using Fintech Services: The Case Applied To University Students In Ho Chi Minh City
(2024-06)This study investigated the factors influencing the continued intention to utilize Fintech services among university students in Ho Chi Minh City. An extended UTAUT2 model incorporating Hedonic Motivation and Habit was ...