Business, Economics, Finance, Accounting, Management: Recent submissions
Now showing items 261-280 of 3130
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The Determinants Affecting The Continuance Intention To Use Qr Code Payment Service Among University Students In Ho Chi Minh City
(2024)The goal of the study is to analyze the variables influencing students' intentions to utilize QR code payment services in Ho Chi Minh City. This study investigated factors includes perceived usefulness, perceived ease ... -
Investigating students' acceptance of mobile learning system in higher education: A case study of Vietnam national university Ho Chi Minh city
(2023)This study focuses on university students' acceptability and use of mobile learning systems. It focuses on their behavioral intentions and the factors influencing adoption, centered on students' experience at VNU-HCMC ... -
Factors affecting generation Y's customer experience and continued intentions toward QR code mobile payment in Vietnam
(2023)With the ongoing global shift towards digital payment methods, including the widespread use of QR codes, it is crucial to gain a comprehensive understanding of the factors that influence consumers' continued intention ... -
Consumers' perceptions of online E-Commerce ethics and its effects on satisfaction and loyalty: A case of shopee Vietnam
(2023)This research aims to investigate how consumers' perceptions of the ethical practices of Shopee, an online retailer, impact both customer satisfaction and loyalty. The study surveyed 352 Vietnamese individuals who had ... -
The Impact Of Background Fitting In Live Streaming On Purchase Intention For Agricultural Products In Vietnam: A Case Of Farmers Conducting Live Streaming In The Orchard
(2024)The integration of live streaming with agricultural product sales has emerged as a significant trend, particularly in Vietnam, leveraging social commerce to reach consumers. This study, guided by the S-O-R framework, ... -
Review Characteristics Influencing Review Credibility For Health Products On Online Marketplaces
(2024)Ever since the happening of COVID-19, the popularity of e-commerce and the willingness to pay more for health have gradually increased over time. With that, understanding what makes a review credible for consumer health ... -
Sustainability Advocacy Antecedents: How Social Media Content Influences Sustainable Behaviors Among Generations Z In Vietnam
(2024)This study investigates the factors that influence sustainability advocacy by examining how social media content affects sustainable behaviors among Generation Z in Vietnam. The research involves 517 valid participants ... -
In Partial Fulfillment Of The Requirements For Bachelor Of Arts In Business Administration
(2023-05)The key objectives of this study are to investigate the extent to which the features of coffee kiosks can influence consumer satisfaction and repurchase intention, with the proposed factors narrowed down to product ... -
Antecedents To Green Consumption: A Case Amongst Generation Z In Ho Chi Minh City
(2024)The target of this research is to investigate drivers that promote green consumption behaviors in Vietnam, providing essential insights into consumer thinking and actions within the framework of sustainable development. ... -
The Relationship Between Socially Responsible Human Resource Management And Employee Retention: The Roles Of Perceived Organizational Support And Psychological Contract Breach
(2024-07)Employee turnover behavior presents significant challenges in many countries, including Vietnam. It not only impacts organizations' financial value but also diminishes their market competitiveness, leading to unsustainable ... -
Understanding The Role Of Marketing Comfort In Shaping Use Intention And Engagement Towards Location-Based Advertising Application
(2024)It is my pleasure to offer my heartfelt appreciation to all of the lecturers and friends who assisted me in successfully delivering my thesis. First and foremost, I would like to express sincere thanks to my professional ... -
The Impact Of Live Streaming Commerce Attributes On Trust In Tiktokshop And Customers' Purchase Intention: A Case Of Genz In Ho Chi Minh City
(2024)Live streaming commerce (LSC) is developing rapidly with an opportunity to create new communication approaches for both sellers and consumers. This research intends to evaluate the impact of the LSC attributes on the ... -
Exploring The Impact Of Original Series On Ott Service In Enhancing Brand Loyalty And Brand Equity A Cse Study Of Disney Plus "The Moving" Series
(2024-01)In the world of high development of technology, more and more people can access to the Internet and poses a huge change in content consumption. The appearance of OTT service remarks a new age of entertainment and leads ... -
Purchase Intention Of Genz In Vietnam Towards Sustainable Fashion
(2024)This study addresses the notable gap in research on sustainable fashion, specifically focusing on the marketing-behavior aspect, within the context of Vietnam. With a dearth of literature on this subject, the research ... -
The Impact Of Coporate Social Responsibility On Consumer Behaviral Loyalty : Case Study Of The Beverage Industry In Viet Nam
(2024)Recently, CSR has been important to manage ethical corporation and strong connection between brands and consumers. However, in Vietnam, there are some scandals for negative CSR especially in beverage brands that ... -
Workforce Generation Z And Job-Hopping Intention: A Case Study After The Covid-19 Pandemic
(2024)As the number of Gen Z workers entering the workforce continues to rise, joining with a different viewpoint on work and workplace norms, together with job-hopping, has become a difficult problem for many organizations. ... -
Investigating The Impact Of Celebrity Endorse On Customer Using Intention The Case Of Do Mixi And Lien Quan Mobile
(2024)Today, the majority of commercial businesses use celebrity endorsements to drive adoption of their products, as this is one of the most popular marketing tactics to motivate customers customers intend to use the product. ... -
The Impact Of Hotel Green Practices On Green Satisfaction, Positive Mood And Their Word-Of-Mouth Intention
(2024)Aims: The study aims to investigate the influence of green practices (GP) in hotels on consumer perceptions and behaviors, specifically examining how GP factors affect customer satisfaction, positive mood, and intention ... -
The mediating effect of perceived organizational support in the relationship between transformational leadershipand employee's creativity among private and FDI companies in Vietnam
(2023)This paper's purpose is to explore the function that Perceived Organizational Support (PO) serves in the role of a mediator in the link between Employee's Creativity (EC) and Transformational Leadership (TL) in the ... -
Green Intellectual Capital And Environmental Performance: The Mediating Role Of Green Hrm And Employees' Pro-Environmental Behavior
(2024)Drawing on the theories of natural-resource-based view and social cognition, this research examines the influence of green intellectual capital (GIC) on environmental performance (EP) and analyses the mediation roles ...