Business, Economics, Finance, Accounting, Management: Recent submissions
Now showing items 241-260 of 3130
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The effect of the country-of-origin, brand trust and brand satisfaction on the customer's online purchase intention: Case study of Vietnam's generation Z in fashion industry
(2023)Recently, the 4.0 industries have been developing in different countries. And the fashion market is also developing with technology. There are different online channels and commerce to sell clothes from different fashion ... -
Investigating the efficiency of the Vietnamese six socio-economic regions education system with dea approach
(2023)Education plays an essential role in human capital, economic growth, and social development. One of the important components of human capital investment in children is household educational expenditure. In Vietnam, the ... -
Examining The Relationship Between Digital Content Marketing And Purchase Intention: Insights From Vietnam
(2024-01)In the digitalized era, the development of searching for digital content is expanded since it helps marketers build marketing strategies effectively. This paper aims to investigate the relationship between digital content ... -
An Analysis Of The Factors Influencing Young Generations' Bank Selection In Ho Chi Minh City
(2024)The selection of a bank is a critical aspect of banking strategy in today's highly competitive environment. Banks must identify and enhance factors that contribute to customer retention to effectively plan marketing ... -
An empirical investigation into the influence of sustainable marketing on brand image and customer relations of generation Z - Case study of Uniqlo Vietnam
(2023)In contemporary society, sustainability has become an imperative concern, necessitating organizations to collaborate with society for sustained growth. Marketing managers are increasingly focused on addressing consumers' ... -
The Impact Of Product Packaging On Consumer Perceived Value And Purchase Intention Of Plant-Based Milk In Vietnam
(2024)The main focus of this study was to investigate how product packaging affects consumer perceived value and purchase intention. Furthermore, the study also examined the mediating role of consumer perceived value in the ... -
The impact of E-service quality and customer satisfaction on online shopping behavior in the case of shopee Vietnam
(2023)The topic "The impact of e-service quality and customer satisfaction on online shopping behavior in the case of Shopee Vietnam" was carried out with the goal of discovering and measuring the impact of e-service quality ... -
The Impact Of Influencers In Live Streaming Commerce On Customers' Emotional To Their Purchase Intention: The Case Of Cosmetic Market In Vietnam
(2024)In this genetic era, combining live commerce and shopping gives retailers, brands, and digital platforms a new channel with grate scope to create value. Even the largest brands, retailers, and e-commerce platforms ... -
Impact Of Idol Endorement On Customer Imitation Behavior As Mediating Variable And Online Purchase Intention Of Gen Z Customers Towards Fashion In Vietnam: The Case Of Jennie Blackpink As Brand Ambassador Of Calvin Klein
(2024)This study concentrates on examining the perspective to which extent that idol characteristics, personality traits and expertise can significantly generate the imitation behavior, leading to the intention of online ... -
Examining The Effect Of Online Review On Purchase Intention: A Study Of Skincare Products On Shopee In Vietnam
(2024)Purpose: The digital era has witnessed a massive increase in online purchasing and the speedy flow of information. Aside from traditional marketing, today's consumers may obtain product information from a broader range ... -
Factors Influencing Students' Satisfaction And Intention To Use Food Delivery Applications: A Survey In Ho Chi Minh City
(2024)This study investigates the factors influencing students' satisfaction and intention to use online food delivery (OFD) services in Ho Chi Minh City, Vietnam. With the rapid growth of the OFD industry and the increasing ... -
How online reviews and users' expertise and involvement affect travelers' trust and hotel rebooking intention - A study in HCMC
(2023)The purpose of this study is to identify the online review factors that influence HCMC hotels' rebooking intentions. Despite the considerable amount of research conducted worldwide on the subject of traditional ... -
Impart Of Ethical Leadership On Employee Innovation Work Behaviour In Viet Nam: Exploring The Mediating Role Of Knowledge Sharing And Its Tacit-Explicit Dimensions
(2024)The Vietnamese manufacturing industry is undergoing significant transformation, driven by increasing globalization, technological advancements, and rising competition. To remain competitive, Vietnamese manufacturing ... -
The influence on social media and green mindfulness on intention to purchase green products of Ho Chi Minh city student
(2023-10)This research investigates the affect of social platforms and environmental mindfulness on the green buying decisions of Gen Z in Ho Chi Minh City, Vietnam. The research applies a positivist philosophy, deductive ... -
The impact of green practices on green image, customers' attitude and willingness to pay: An investigation in Phe La milk tea chain
(2023)Purpose: This study investigated whether customers’ perceptions of green practices significantly affect their perception of green brand image and attitude towards purchasing intention which is aimed to develop a ... -
Factors Affecting Generation Y's Intention To Use Qr Code Payment In Vietnam
(2023)This thesis examines the adoption dynamics of QR code payments among Generation Y (Gen Y) in Vietnam, a pivotal demographic for the country's digital economy. It explores the evolution of payment methods and analyzes ... -
Determinants Of The Purhase Intention Of Cruelty-Free And Vegan Cosmetic Products: Evidence Form Vietnamese Customers
(2024)The evolution of digital platforms provides effective communication means that benefits marketers' promotion strategy and brand's value. Moreover, this is a great way to spread the concept of veganism and ethical ... -
The impact of music festivals' experience on tourists' travel experience and destination revisit intention: The case of music festivals in Vietnam
(2023)This study aims to investigate the impact of attending a music festival on an attendee's perception of the host destination and their intention to revisit, within the context of Vietnam. Predicting attendee behavior ... -
Mediator analysis of employee engagement in Vietnamese companies: Role of perceived organizational support, profit, organizartional commitment, and job satisfaction
(2023)This study aimed to investigate how employee engagement affects the relationship between perceived organizational support (POS) and person-organization fit (P-O fit), which are antecedents, and organizational commitment ... -
Understanding consumers' green purchase decision on eco-friendly straws in Ho Chi Minh city
(2023)Environmental issues, especially plastic pollution are a high awareness worldwide issue and have extended to Vietnam. Purchasing green products has emerged as a solution to this challenge. This research objective is ...