Browsing Master of Business Administration, Economics, Finance and Accounting by Subject "Advertising"
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Consumers' attitude and behavioural intention toward mobile advertising in Ho Chi Minh city
(International University - HCMC, 2014)Technology have been applied in many fields such as criminal investigation, businesses, and especially in marketing to reach millions of targeted customers. As a research that Kantar Media Vietnam conducted in the nation’s ... -
The factors affecting consumers’ attitudes toward mobile advertising in Viet nam
(International University - HCMC, 2014)The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. Mobile web and mobile application has become a potential advertising channel. ...