| dc.contributor.author | Thi, Nguyen Ngoc Dieu | |
| dc.date.accessioned | 2013-06-17T07:56:35Z | |
| dc.date.accessioned | 2018-05-24T07:49:30Z | |
| dc.date.available | 2013-06-17T07:56:35Z | |
| dc.date.available | 2018-05-24T07:49:30Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/259 | |
| dc.description.abstract | The major purpose of this study was to assess male entrepreneurs’ motives
for reading entertainment magazines in Ho Chi Minh City, and to determine whether
motives varied by relevant variables. Theoretical foundation derived from Maslow's
(1970) hierarchy of needs, as well as from consumer behavior theory, was
implemented. It was found that motives varied significantly by ages and income level.
The implications of these findings for establishing a new magazine was
recommended.
Keywords: male entrepreneur, entertainment magazine, Maslow’s hierarchy of needs | en_US |
| dc.description.sponsorship | Dr. Vu The Dung | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | MBA;022000821 | |
| dc.subject | Production | en_US |
| dc.title | Examining businessmen attitudes & behaviors toward entertainment magazines in Ho Chi Minh city | en_US |
| dc.type | Thesis | en_US |
