Factors affecting to university selective intention of rich school students : A case of international university

Abstract

This research aims to figure out some factors effect to university selective intention of high school students in Ho Chi Minh City- A case of International University. It focuses on some factors such as the brand of university, the attitude of high school student toward that university, their trust to university, the tuition fees of that university, perceived quality of high school student to university, scholarship of that university, perceived value of high school students toward university and their intention to select university. A questionnaire was issued after that and 400 pieces of surveys were collected and analyzed with SPSS and AMOS version 20.0. The results give information about the impact on these factors toward university selective intention of high school students in Ho Chi Minh City. From the findings, University can pay more attention to these factors in order to attract more intention of high school students.