Bachelor of Business Administration, Economics, Finance and Accounting: Recent submissions
Now showing items 81-100 of 2783
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Influence of Consumer Knowledge and Perceived Consumer Effectiveness on Green Purchase Behavior through the Theory of Planned Behavior
(2021)Using the theory of planned behavior, the purpose of this study is to get a thorough understanding of consumer knowledge and perceived consumer effectiveness toward green product purchase. A total of 272 responses were ... -
The relationship between institutional ownership and firm value
(2021)This paper is intended to observe and investigate the relation between institutional ownership and firm value in the Vietnamese market, more specifically, the effect of domestic institutional investors, foreign ... -
Factors affecting passenger repurchase intention - A case of Korean air
(2021)The study aims to analyze and evaluate the determinants of Vietnamese passengers’ repurchase intentions in the airline industry, in the context of Korean Air. A questionnaire was directly delivered to 367 respondents ... -
Factors affecting consumers' purchasing behavior toward dairy products : The case of TH True Milk in Ho Chi Minh City
(2021)TH True Milk is the pioneer in producing organic and clean dairy products following the European and American organic standards for human health. Currently, besides TH True Milk, there are a large number of dairy product ... -
The effect of transformational leadership on employees' positive mood and job engagement - A study of hospitality industry in Ho Chi Minh city
(2021)The purpose of this study is to establish which aspects of Transformational Leadership from four categories (Idealized Influence, Individualized Consideration, Inspirational Motivation, and Intellectual Stimulation) ... -
Determinants influencing performance of employees in public organizations - The case study of Ho Chi Minh city
(2021)It is no doubt the fact that public sector is successful when organizations prioritize human resource matters. Thus, many countries make huge investment in improving employee performance in the public sector, and it ... -
The impacts of CSR on brand loyalty - A study in Vietnamese cosmetic industry
(2021)According to Maignan & Ferrell (2001), corporate social responsibility (CSR) is described as a complex definition with certain elements. The overall cost for businesses to tackle all facets of corporate social ... -
Modeling the influencer marketing extensions' effect on personal brand image
(2021)The research is conducted with an aim of proposing and testing the structural model which implies the impact of Influencer Marketing extensions on their Personal Brand Image. The prominent study strives to evaluate the ... -
Factors affecting young Vietnamese adults' satisfaction of food delivery applications - A case in Ho Chi Minh
(2021)Purpose- This research aimed to explore the factors that make young Vietnamese adults satisfied towards the usage of food delivery applications. The case was in Ho Chi Minh city. Design/methodology/approach- The ... -
The effect of growth opportunities on capital, structure under the moderating effect of state ownership - Evidence from non-financial companies listed in Ho Chi Minh stock exchange (HOSE)
(2021)The aim of this study is to analyze the relationship between capital structure and growth opportunity and to examine the moderating effect of state ownership on this relationship. With the original sample of 352 ... -
Popular culture's effects on advertisement effectiveness - The case of using Rap culture in advertising in Vietnam
(2021)Aim: This research aims to explore the effects of personal relevance, based on the Relevance Theory, on advertising effectiveness. In this study, the personal relevance is represented by popular culture and its elements: ... -
Factors influencing impulse buying behavior among young consumers via e-commerce platforms - The case of Shopee in Ho Chi Minh city
(2021)The goal of this research is to evaluate and analyze impulse buying on e-commerce sites in the case of Shopee in Ho Chi Minh City. The study goes into more detail to assess the trend of factors influencing young ... -
Optimal capital adequacy ratio - Evidence from Vietnam
(2021)It is unavoidable for businesses, especially commercial banks, to compete with other firms or financial institutions in a globalized and internationalized world. The goals of all companies or commercial banks in ... -
Factors affecting online repurchase intention - Case Shopee
(2021)Purpose – The purpose of this paper is to understand customers’ repurchase intentions in online shopping. This study extends the technology acceptance model (TAM) by introducing e – commerce shopping platform ease of ... -
Factors influencing customer's purchase intention toward fast fashion brands
(2021)This research explored factors influencing customer’s purchase intention toward fast fashion brand. Specially, this study conduct to discover the relationship that may exist among consumer’s cognition of Perishability, ... -
Stock liquidity and dividend payouts of non-financial companies listed in Ho Chi Minh stock exchange
(2021)This thesis examines the impact of stock liquidity on corporate dividend policy. The data sample was collected from 292 non-financial enterprises listed on the Ho Chi Minh City Stock Exchange (HOSE), including 603 ... -
Determinants and implications of university identification - A case study of International university, Ho Chi Minh city
(2021)Since university branding is becoming a dynamic market, college and higher education institutions are more engaged in brand marketing. In the realm of higher education branding, there is quite a lack of studies ... -
Investigating the impact of heuristic factors on consumer's perceived youtube influencer credibility and their purchase intention
(2021)This study aims to investigate the heuristic factors which associate with Youtube beauty influencer’s perceived information credibility. These heuristic factors, namely source credibility, social advocacy and interactivity, ... -
Complaint behavior model : Relationship between complaining and decreased brand loyalty - The case of agencies in HCM city
(2021)The situation where a product or service is defected means that consumers can have dissatisfaction, which can be expressed by the behavior of complaining. It is concluded that their behavior is often guided by personal ...