Bachelor of Business Administration, Economics, Finance and Accounting: Recent submissions
Now showing items 101-120 of 2783
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Factors affect consumers' adoption of wearable healthcare technology devices - A research in the context of Ho Chi Minh city
(2021)Context: In recent years, the demand for wearable devices in Vietnam has risen, and the number of potential customers is mainly due to the potential of improving healthcare efficiency and reducing healthcare costs. ... -
Exploring the student decision - making process when selecting a university - A qualitative approach
(2021)With the impact of globalization and education modification, higher education is changing which leads to the influence on student’s choice of university in Vietnam. The purpose of this paper is to focus on the factors ... -
Understanding stressors of strain and its influence on the perception of remote work productivity and remote work satisfaction during Covid-19 : Social Isolation as an antecedent
(2021)The impact of the Covid-19 pandemic on humanity in general and Vietnam is an undeniable fact. As the result, the social distancing mandate as well as the form of working from home becomes an urgent requirement and ... -
Factors affecting domestic travel intention during Covid-19 - A case study of Vietnam
(2021)Purpose – This research conducted on purpose of investigating several factors that influence tourists’s travel intention during and post- Covid 19. Based on the combination of previous frameworks, models, and the ... -
The mechanism between ethical leadership and employees’ ethical behavior
(2021)Employees’ unethical conduct has remained a relatively concerning issue regarding business ethics and organizational performances. Given its detrimental effects and high frequencies in developing countries, studies on ... -
The effect of green practice in employee green ability and employee job performance - A study of hotels in Ho Chi Minh city
(2021)Nowadays, with the rapid rise in consumers' sustainability awareness, more and more hotels are considering greening their organization by applying ecological human capacity management. Despite the literature of Ecological ... -
Examining the placement effects of character-brand association and brand prestige on consumer brand interest within the music video context - Case study of beck's ice campaign
(2021)Recent years witness the increasing utilization of brand placement in the music video as a more impactful technique than traditional advertising. Thus, in the contemporary Vietnamese Advertsing context, hip-hop and rap ... -
The effects of ownership structure and corporate governance on corporate risk-taking - Empirical evidence of firms listed on HOSE
(2021)One of the most contentious issues on the Vietnamese market is the factors that influence corporate risk-taking. Several scholars have researched factors impacting corporate risk-taking in developed countries' economies, ... -
Evaluating the performance of banking industry using lowe index - Efficiency and productivity of commercial banks in Vietnam
(2021)The aim of this study is to provide a better understanding of recent changes in the Vietnamese banking industry using Lowe index with R software. This research shows how Vietnamese commercial bank’s efficiency and ... -
The factors of hotel green practices influence hotel image and guest's willing to pay more
(2021)Nowadays, protecting environment is a hard problem in all kinds of industries. In hospitality industry, especially hotel services management. Most hotels now focus on the green practices and creating a new service for ... -
Does common ownership affect the value of cash holdings?
(2021)Common ownership and the value of cash holdings have been shown to increase dramatically in recent decades. This paper investigates whether there exists a link between them. The empirical results show that common ... -
The effect of financial reporting quality on dividend policy - International evidences
(2021)This study aims to test the relationship between financial reporting quality and dividend payments for the international market. We find that financial reporting quality has a positive impact on dividends for non financial ... -
The impact of trust and perceived risk on consumer purchase intention towards die-tary supplements - A comparison between independent pharmacies and pharmacy chains in Ho Chi Minh city
(2021)The research’s purpose is to examine how trust and perceived risk affect consumer purchase intention towards health supplements at each type of pharmaceutical retailer: pharmacy chain and independent pharmacy. From the ... -
Investigating the impact of rebranding on consumers' application experiences towards brand - A case study of Gojek's rebranding
(2021)This study is intended to investigate the impact of rebranding tactics on customers’ application experiences. There are six independent factors impacting an organization's rebranding: new brand and service’s proximity, ... -
Factors influence green purchase intention in Vietnam - The case of eco-friendly air conditioner
(2021)The consumption of air conditioner in Vietnam has been increased dramatically in recent years which leads to serious environmental issues. One of the most effective solutions for this problem is replacing conventional ... -
The effect of green self-concept (GSC) and product self-concept (PSC) on green buying intention and behavior of young consumers in Ho Chi Minh city - The mediating effect of green self-identity
(2021)Globally, unsustainable consumption patterns contribute to severe environmental problems such as global warming and climate change, compelling consumers to give up their traditional lives. They are now increasingly ... -
Global economic policy uncertainty and corporate investment - Empirical evidence of non-financial companies listed in HOSE
(2021)The Economic Policy Uncertainty Index is an important indicator and influences the corporate financial and investment behavior of companies. In this study, the corporate investment behavior from 2018 to 2020 of 354 ... -
The Effects of Online Consumer Review to Online Hotel Booking Intentions: A Study in Ho Chi Minh City, Vietnam
(2021)The aim of this research is to investigate the relationships among online hotel review, guest’s attitude referring to the behavior and online hotel booking intention in Ho Chi Minh City context. This study involved 268 ... -
Determinants of life satisfaction and country loyalty among Korean residents in Vietnam - Focus on culture and career engagement
(2021)With the continuing globalization of the expatriates, it is critical to understand why some people excel in inter-cultural contexts to develop their career path. The study investigated the determinants of life satisfaction ... -
Impact of higher education service quality, perceived value on student satisfaction and loyalty - Application of hedperf model
(2021)The study is aimed at assessing the influence on student satisfaction, student loyalty by higher education service quality and perceived value with the usage of HEdPERF model. The number of 500 questionnaires was ...