Factors Influence People’s Behavioral Intention To Use E-Wallet In Vietnam (The Case Of Zalopay)

Abstract

This study is conducted to the aims of identifying the variables that make an impact on people's behavioral intention to use ZaloPay e-wallet in Vietnam. By adopting "Unified Theory on Acceptance and Use of Technology model" extended version UTAUT-2 and Theory of Perceived Risk (TPR), this will be the theoretical framework for this paper to examine the new factors like trust, hedonic motivation, price value and habit — along with the other factors —performance expectancy, effort expectancy, social influence, facilitating conditions. With 300 individual answers collected, ages 18 to 48, from all throughout, this study comes to the finding of five factors in total, consists of “Habit, Price Value and Trust”, “Effort Expectancy and Social Influence”, “Facilitating Conditions and Hedonic Motivation”, “Security and Privacy”, “Performance Expectancy”, results in positive impact on Behavioral Intention to use e-wallet ZaloPay. Besides, the study will provide some implications for attracting more behavioral intention to use.