| dc.description.abstract | This study is conducted to the aims of identifying the variables that make an
impact on people's behavioral intention to use ZaloPay e-wallet in Vietnam. By
adopting "Unified Theory on Acceptance and Use of Technology model" extended
version UTAUT-2 and Theory of Perceived Risk (TPR), this will be the theoretical
framework for this paper to examine the new factors like trust, hedonic motivation,
price value and habit — along with the other factors —performance expectancy,
effort expectancy, social influence, facilitating conditions. With 300 individual
answers collected, ages 18 to 48, from all throughout, this study comes to the finding
of five factors in total, consists of “Habit, Price Value and Trust”, “Effort Expectancy
and Social Influence”, “Facilitating Conditions and Hedonic Motivation”, “Security
and Privacy”, “Performance Expectancy”, results in positive impact on Behavioral
Intention to use e-wallet ZaloPay. Besides, the study will provide some implications
for attracting more behavioral intention to use. | en_US |
