Effect Of Information Sharing On The Multichannel Retailing Supply Chain: A Case Study Of Dalat Hasfarm Company

Abstract

In this current research, a multi-channel supply chain model, contain a store-based retailer and a manufacturer with online and offline channel, is considered and all supply chain parties acquire all stage of customer demand closely. To offer a clear understanding of how information sharing affects the profitability of the supply chain members, we use data from Dalat Hasfarm and analyze the differential profit in two scenarios. The results indicate that the manufacturer acquire benefits most of the time when applied the information sharing strategies. Moreover, information exchange is extremely obliging to the omnichannel manufacturer when the product is highly compatible with the online channel. However, the information sharing strategies was not much contribute to increase profitability of the traditional retailer. Therefore, bargaining schemes is set up to execute profit-sharing for all parties and achieve the equilibrium value. Established on the results, we develop a pricing strategy, which increase the offline price and low down the online price, then provide potential directions for research avenues.