| dc.description.abstract | In this current research, a multi-channel supply chain model, contain a store-based retailer and
a manufacturer with online and offline channel, is considered and all supply chain parties
acquire all stage of customer demand closely. To offer a clear understanding of how information
sharing affects the profitability of the supply chain members, we use data from Dalat Hasfarm
and analyze the differential profit in two scenarios. The results indicate that the manufacturer
acquire benefits most of the time when applied the information sharing strategies. Moreover,
information exchange is extremely obliging to the omnichannel manufacturer when the product
is highly compatible with the online channel. However, the information sharing strategies was
not much contribute to increase profitability of the traditional retailer. Therefore, bargaining
schemes is set up to execute profit-sharing for all parties and achieve the equilibrium value.
Established on the results, we develop a pricing strategy, which increase the offline price and
low down the online price, then provide potential directions for research avenues. | en_US |
