Impact Of Digital Transformation And Industry 4.0 On Customer Satisfaction And Financial Literacy Of Student In Hcm City In The Banking Sector

Abstract

The advent of Industry 4.0, characterized by the integration of advanced technologies such as artificial intelligence, machine learning, and the Internet of Things, has revolutionized various industries worldwide, including the banking sector. In Vietnam, the development of Industry 4.0 has been gaining momentum, with the banking industry actively embracing digital transformation initiatives to enhance their operations and customer experiences, particularly in the aftermath of the COVID-19 pandemic. This research investigates the Industry 4.0 trends in the field of banking, with a specific focus on the perspectives and opinions of students in Ho Chi Minh City. The study aims to explore how young individuals, particularly university students, perceive and engage with digital transformation initiatives in the banking sector, particularly in the context of Industry 4.0 technologies. Questionnaires will be utilized as the primary data collection method to provide insights into student's familiarity with 4.0 technologies and their attitudes towards digital banking services. The collected data will be analyzed using the SPSS tool to identify significant trends and correlations. By leveraging quantitative research methods, this study seeks to evaluate the impact of Industry 4.0 trends on students' perceptions of the banking industry, their digital literacy, and their career aspirations within the financial sector. Given that young adults are at the forefront of digital technology adoption, understanding their perspectives is crucial for the ongoing transformation of the banking sector. The findings of this research are expected to contribute to the ongoing discussion on digital transformation in the banking sector, provide valuable insights for banking professionals, policymakers, and educators, shedding light on the role of technology in shaping the future of banking and the workforce in Ho Chi Minh City.The advent of Industry 4.0, characterized by the integration of advanced technologies such as artificial intelligence, machine learning, and the Internet of Things, has revolutionized various industries worldwide, including the banking sector. In Vietnam, the development of Industry 4.0 has been gaining momentum, with the banking industry actively embracing digital transformation initiatives to enhance their operations and customer experiences, particularly in the aftermath of the COVID-19 pandemic. This research investigates the Industry 4.0 trends in the field of banking, with a specific focus on the perspectives and opinions of students in Ho Chi Minh City. The study aims to explore how young individuals, particularly university students, perceive and engage with digital transformation initiatives in the banking sector, particularly in the context of Industry 4.0 technologies. Questionnaires will be utilized as the primary data collection method to provide insights into student's familiarity with 4.0 technologies and their attitudes towards digital banking services. The collected data will be analyzed using the SPSS tool to identify significant trends and correlations. By leveraging quantitative research methods, this study seeks to evaluate the impact of Industry 4.0 trends on students' perceptions of the banking industry, their digital literacy, and their career aspirations within the financial sector. Given that young adults are at the forefront of digital technology adoption, understanding their perspectives is crucial for the ongoing transformation of the banking sector. The findings of this research are expected to contribute to the ongoing discussion on digital transformation in the banking sector, provide valuable insights for banking professionals, policymakers, and educators, shedding light on the role of technology in shaping the future of banking and the workforce in Ho Chi Minh City.The advent of Industry 4.0, characterized by the integration of advanced technologies such as artificial intelligence, machine learning, and the Internet of Things, has revolutionized various industries worldwide, including the banking sector. In Vietnam, the development of Industry 4.0 has been gaining momentum, with the banking industry actively embracing digital transformation initiatives to enhance their operations and customer experiences, particularly in the aftermath of the COVID-19 pandemic. This research investigates the Industry 4.0 trends in the field of banking, with a specific focus on the perspectives and opinions of students in Ho Chi Minh City. The study aims to explore how young individuals, particularly university students, perceive and engage with digital transformation initiatives in the banking sector, particularly in the context of Industry 4.0 technologies. Questionnaires will be utilized as the primary data collection method to provide insights into student's familiarity with 4.0 technologies and their attitudes towards digital banking services. The collected data will be analyzed using the SPSS tool to identify significant trends and correlations. By leveraging quantitative research methods, this study seeks to evaluate the impact of Industry 4.0 trends on students' perceptions of the banking industry, their digital literacy, and their career aspirations within the financial sector. Given that young adults are at the forefront of digital technology adoption, understanding their perspectives is crucial for the ongoing transformation of the banking sector. The findings of this research are expected to contribute to the ongoing discussion on digital transformation in the banking sector, provide valuable insights for banking professionals, policymakers, and educators, shedding light on the role of technology in shaping the future of banking and the workforce in Ho Chi Minh City.