International University Library Repository: Recent submissions
Now showing items 1321-1340 of 5981
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Optimization Of Pcr Conditions For Long Pcr
(2020-03)PCR has proven to be one of the most powerful tools in biotechnology field. However, there have been difficulties that challenged the traditional PCR. Target length and fidelity limitations have been encountered. Optimizing ... -
The Effect Of Transactional And Transformational Leadership On Employee Loyalty In The Medical Sector - A Case Study In Ho Chi Minh City
(2023)While the medical sector has been developing in all aspects over the past 10-20 years, many other previous studies have investigated the effect of leadership on Employee Satisfaction and Employee Motivation or on Employee ... -
Formulation Of A Herbal Gel Containing Melaleuca Alternifolia And Piper Betle L. Essentail Oil And Evaluation Of Its Antioxidant And Antibacterial
(2020-03)In this study, tea tree (Melaleuca alternifolia), betel (Piper betle L.) were used as plant materials to create gel formulations with different concentrations to evaluate the antibacterial and antioxidant activity. ... -
Employee Satisfaction In Digital Transformation Context: The Case Of Banking Sector In Ho Chi Minh City
(2023)The COVID-19 pandemic has accelerated the adoption of digital transformation in the banking industry. As a result, many banks have been forced to make considerable changes to their systems, programs, and technological ... -
Effects Of Spray-Drying Conditions On Physical, Funtional Properties Of Instant Curcuma Powder
(2020-02)In order to determine the effects of spray-drying conditions on physical, functional properties of instant curcuma powder hydrolyses, Total curcumin content (TCC), DPPH scavenging activity, water solubility, moisture ... -
Using Social Media Marketing To Stimulate Customers To Use Ride - Hailing Service In Potential Financial Crisis: The Case Study Of Gojek
(2023)This study examines the relationship between social media marketing activities and purchase intention, as mediated by trust and brand image, to corroborate the constructs' practical applicability, particularly in a swiftly ... -
Analysis Of Gap Between Green Purchase Intention And Green Purchase Behavior: A Case Study Of VNU-HCM Students
(2023)Why do people say they want green products, but they do not tend to buy them? This phenomenon is known as Green gap. Image Research Theory and Motivation Opportunity-Ability Theory were used to build up the conceptual ... -
Detection And Quantification Of Amoxicillin Antibiotic Resistant Bacteria And Gene In Urban Surface Water
(2020-02)The environmental spread of antibiotic-resistant bacteria (ARB) and antibiotic resistance genes (ARGs) is a serious health protection problem worldwide. This study aimed to detect and quantify amoxicillin antibiotic ... -
The Impact Of Social Media On Knowledge Transfer And Work Performance In Ho Chi Minh City Case: Linkedin
(2023)With the explosive development of the internet today, social media is a communication tool to connect people, but also a place to learn and share good knowledge and lessons. A social network is a platform that enables ... -
Optimization Of Culture Medium And Extraction Conditions For Antimicrobial Activity Of Streptomyces C22 Isolated From Con Dao Island
(2020-03)Streptomyces are the producers of bioactive compounds for the biotechnology industry. Streptomyces C22 isolated from Con Dao were preliminarily screened in a previous study for antimicrobial and antifungal activities ... -
The Impact Of Live Live Streamers' Characteristics On Impulse Buying Intentions On The Stimulus-Organism-Response Framework -- The Case Of Students In Vietnam
(2023)Live streaming business, which emerged from social commerce, has grown quickly in Vietnam during Covid pandemic. It is a new business paradigm that allows merchants to communicate with customers directly. This study ... -
The Effect Entrepreneurial Support On Organizational Creativity, Innovation, Competitive Advantage And Business Success Of SMES - A Case Study In Ho Chi Minh City
(2023)The priority in this age is a greater focus on the contribution of small and medium-sized firms (SMEs) to economic growth, not just in Vietnam but also globally. In the context of the effects of economic integration, ... -
Exploring The Determinants Of E-Wallet Adoption Among Vietnamese For Cashless Transactions With Promotional Benefits As A Moderating Variable
(2023)The factors influencing the adoption of e-wallets are investigated in this study. Using quantitative analysis, the study examines the impacts of perceived utility, perceived usability, social influence, promotional ... -
The Impacts If Data-Driven Marketing And "Shoppertainment" Strategies On Young Customers' Impulse Purchase Intention E-Commerce Industry: A Case Study Of Tiktok Shop
(2023)In this modern era, both social media and e-commerce platforms have become irreplaceable parts of our lives, and thereby, the term “social commerce” also rocketed to be one of the most invested segments for big players ... -
The Effect Of Electronic Word-Of-Mouth On Customer's Purchase Intention Among Tiktok Users
(2021)The scenario of the popularity of TikTok and the growing number of discussions about products or services has brought many new opportunities and challenges for the marketers. This study aims to investigate the influence ... -
Using An Expectancy Theory To Explain Online Information Disclosure
(2023)Information disclosure has been a critical concern when consumers conduct e commerce transactions. Moving beyond benefits and risks of information disclosure, this paper applied the expectancy theory of motivation to ... -
Understanding Vietnamese Attitudes Toward Online Data Privacy And Personal Information Sharing - The Case Applied To People Living In Ho Chi Minh City
(2023)Studying privacy concerns is essential in today's digital era. It helps protect individuals' rights and enhance trust in online platforms. By understanding privacy concerns, businesses and policymakers can develop effective ... -
Investigating The Relationship Of Factors Of Communication On The Processing Of Ewom (Electronic Word-Of-Mouth): From A Receiver's Perspective
(2023)This study aims to analyze Gen Z consumers' purchase intentions for Vietnamese cosmetics in Ho Chi Minh City, identify key variables influencing these intentions, and offer marketing advice that takes the study's findings ... -
Investigating The Relationship Of Factors Of Communication On The Processing Of Ewom (Electronic Word-Of-Mouth): From A Receiver's Perspective
(2023)Electronic word-of-mouth (eWOM) gives regular consumers more influence by enabling them to express their opinions about goods and services to complete strangers. Thus, There's tremendous research investigating the EWOM ... -
The Influence Of Positive Service Encounter On Word Of Mounth, Switching Intentions, And Willingness To Pay With The Mediation Of Hedonic Dining Experiences: The Study Of Casual Dining Restaurant In Ho Chi Minh City
(2023)Purpose – The purpose of this study is first to examine the relationship between positive service encounter and hedonic value in dining experience; second is to uncover the direct effect between positive service encounter ...