International University Library Repository: Recent submissions
Now showing items 1381-1400 of 5981
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The Impact Of AI Chatbot Marketing Efforts On Customer Satisfaction In The E-Commerce
(2023)The proliferation of Artificial Intelligence (AI) has revolutionized the customer experience, presenting vast opportunities for companies across industries to boost customer engagement. E-commerce, a flourishing industry ... -
Understanding The Factors Influencing Eco-Fashion Purchase Intention And Willingness To Pay With Mediating Roles EWOM: A Case Of Uniqlo Vietnam
(2023)This thesis studies the determinants of eco-fashion purchase intention, including social influence, environmental concerns, and altruism. Moreover, the thesis investigates resulting behaviors, such as electronic word-of-mouth ... -
Investigation On Environmental Awareness Towards Purchasing Intention Of Sustainable Apparel Via Altruism And Consciousness Among Genz In Ho Chi Minh City
(2023)The fashion industry significantly contributes to global pollution, making the circular economy a crucial concern. Many consumers embrace a more sustainable lifestyle, reflected in their purchasing behavior and preferences. ... -
An Integrative Model For Knowledge Sharing Behavior Of Employees In Ho Chi Minh City
(2023)Knowledge management in organizations has become a critical topic for firms to enable the circular of information and knowhow and legitimize the power of strategic resources. A decisive process in this operation is the ... -
Factors Affecting Customers' Purchase Intention On Imported Products: The Case Of Fashion Industry In Vietnam
(2023)Previous studies have mostly focused on consumers' purchasing intentions toward imported items in industrialized nations, but research in emerging countries such as Vietnam has been limited. As a result, the current study ... -
Determinants Affecting The Entrepreneurial Intention Of Generation Z: A Case Of Binh Duong Province, Vietnam
(2023)Purpose – The objective of this study was to investigate the determinants that have an impact on the entrepreneurial intention of Generation Z. The empirical investigation focused on Binh Duong Province as the contextual ... -
The Effect Of Utilitarian Value And Online Trust On Customers' Purchase Intention Through Traveloka Mobile Application
(2023)This research was conducted with the aim to examine the impact of utilitarian value and online trust on the purchase intention of Traveloka mobile application consumers. The questionnaire was distributed to 265 Vietnamese ... -
How The Cultural Identity Impact On Customer Loyalty And Mediating Role Of Attitude To Brands: A Case Study From Foreign Franchising Brand In Vietnam Context
(2023)Regarding the growth of the franchising industry in Vietnam. Because of this structure, the number of brands that operate in the food and beverage sector has significantly expanded. As a result, in order for managers to ... -
Examining Factors Of Tiktok Platform Affecting The Young Generation's Travel Decision Making In Ho Chi Minh City
(2023)Social media platforms serve as a crucial source of validation for tourists in their decisionmaking process, particularly with respect to destination selection. Prospective travelers often rely on social media to generate ... -
The Effect Of Utilitarian Benefits And Green Transparency On Green Perceived Value And Brand Loyalty: Case Evidence For Tan Hiep Hung Plastic Products
(2023)The research goal for this study is that firstly, it examines the effect of utilitarian environmental benefit (UEB) and green transparency on green perceived value (GPV). Secondly, the effect of utilitarian environmental ... -
An Investigation Of Intention To Use Voice-Based Assistants: A Case Of The Young Vietnamese
(2023)Experts predict that the era of Internet and digitalization along with speech recognition technology will be inevitable trends in the future. Voice-based assistants (VBAs) are constantly growing their number of users ... -
Influence Of Organizational Culture Of Employee Gen Z's Commitment In Automotive Industry
(2023)This research was conducted with the purpose of exploring factors of employees' commitment with the automotive industry in Ho Chi Minh City. Six independent variables (Teamwork, Bonus and incentive, Promotion, Creative ... -
Factors Urging Online Impulse Buying Behavior Of Generation Z In Vietnam
(2022)The empirical research aims to investigate the elements urging online impulse buying behavior of Gen Z in Vietnam. Although there have been many research on impulsive buying, there hasn't been much focus on electronic ... -
Determinants Affect User's Continuance Intention On Free-To-Play Online Mobile Games The Case Of Multiplayer Online Battle Arena In Vietnam
(2022)The gaming industry is experiencing rapid growth, attracting a considerable number of players who engage in online games on a daily basis. In addition to attracting players, player retention is crucial for game publishers, ... -
Factors Affecting Customer E-Satisfaction And Continued Intention To Reuse Mobile Food Ordering Apps: A Case Study Of Shopeefood Among Gen Z In Ho Chi Minh City
(2022)Mobile food ordering apps (MFOAs) have caused a noteworthy change in consumer behavior regarding food ordering and consumption in recent decades. There is a growing trend in the restaurant industry through the use of ... -
Determinants Of Brand Loyalty In The Coffee Shop Market In Ho Chi Minh City: A Case Study Of Phuc Long
(2022)The purpose of this thesis is to look at the factors that influence brand loyalty in the coffee shop industry in Ho Chi Minh City to explore the importance of each factor with the case of Phuc Long Coffee & Tea. The ... -
Consumer Purchase Intention For Hybrid Electric Vehicles (HEVS) In Ho Chi Minh City, Vietnam
(2022)Relying on energy-intense transportation systems could escalate the chances of environmental degradation. A shift of transportation modes from a gasoline-powered internal combustion engine (ICE) vehicle to decarbonizing ... -
Analysis Of How Social Influence On Social Media Affect On Purchase Motivation And Intention Towards Green Cosmetics In Vietnam
(2022)In today's developed society, people are paying more and more attention to their health and maintaining their longevity, especially after the Covid-19 pandemic. As can be seen clearly that what we put inside the body ... -
Live Streaming Commerce And Impulse Buying Behavior: Evidence From S-O-R And Dual Systems Theories And The Role Of Self-Control
(2022)Although live streaming commerce has been gradually gaining a high market share in e-commerce, particularly in Southeast Asia, the impulsive buying behavior in this platform has received little attention from scholars. ... -
Amoral Management, Calculative Commitment, Psychological Contract Breach: How They Affect The Withdrawal Behaviors At Work.
(2022)The main purpose of this study to empirically examine the effect of amoral management, psychological contract breach, calculative commitment on withdrawal behavior at work of Vietnamese employees. More specifically, ...