International University Library Repository: Recent submissions
Now showing items 1361-1380 of 5981
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The Influence Of Green Human Resource Management Practices On Employee Performance: Moderating Role Of Organizational Commitment
(2023)The present research examined the impact of green human resource management (GHRM) practices on the performance of employees, as moderated by organizational commitment. The data collection was based on the responses to ... -
The Influence Of Celebrity Endorsements In Social Media Advertisement On Gen Z's Purchase Intention In Ho Chi Minh City: The Case Of Den Endorsing Honda
(2023)Among the many marketing strategies, using celebrity endorsement in advertisements on social media platforms is flourishing considerably in the media era. The object of this research paper is to determine the impact of ... -
Corporate Social Responsibilities And Generation Z Customers' Decision-Making Process: The Mediating Effect Of Brand Trust And Competitive Advantage Toward Customer Loyalty
(2023)Gen Z customers are those who can grasp the importance of social mission. In particular, Gen Z has a high awareness of social mission issues and appreciates businesses that have a beneficial impact on society. The study ... -
Isolation And Identification Of The Yeast Strains From Fermented Cocoa Beans
(2020-04)Cocoa beans (Theobroma cacao L.) are the raw material for chocolate production. The fermentation of cocoa pulp is crucial for developing chocolate flavor precursors. Isolation and identification of some yeasts during ... -
Ultilization Of Thickeners And Binders For Improving Quality Of "Gio Lua" Vietnamese Traditional Bologna
(2020-04)The study was aimed to improve quality of Vietnamese bologna sausage by using binders and thickeners which can replace borax and not causing any health problem for consumer or changing in flavor of product. This study ... -
Factors Affecting The Intention To Visit Heritage Sites Through User's Attitude On Heritages' Facebook Page: A Case Study Of The Hoa Lo Prison Relic Facebook Page To Vietnamese Young People
(2023)This study investigates the effects of young Vietnamese people's attitudes on the Facebook pages of historical and cultural heritage sites and the intention to visit these sites through the typical case of Hoa Lo Prison ... -
Determining The Influences Of Government Social Media On Employees' Cybersecurity Behaviors: An Application Of Protective Motivation And Cultivation Theories
(2023)Government social media (GSM) accounts have been recently utilized to inform the public about current information security issues and offer suggestions on how to prevent cybersecurity incidents. However, little is known ... -
The Effect Of Social Media Reviews On Destination Visit Intention Through Customer Experience. A Study Of Destinations In Ninh Binh Province
(2023)Purpose – The purpose of this study is to describe the influence of social media reviews in customers' destination visit intention from the Vietnamese perspective. In doing so, characteristics that predict social media ... -
Exploring The Machanism Of EWOM Adoption From Social Media And E-Commerce Sites: The Role Of Social Construct And Product Related Risks
(2023)Despite the increasing popularity of eWOM, limited research exists on the interplay between the adoption of SM-eWOM and EC-eWOM. To fill this gap, this paper proposes a conceptual model grounded on the Stimulus-Organism-Response ... -
Analyzing Customers Continuance Usage Intention Toward QR Code Payment At Coffee Shops In Ho Chi Minh City
(2023)This study aims to examine customers' continued willingness to use QR Code payments at coffee shops in Ho Chi Minh City. For the investigation of the continuance intention toward QR Code payment at coffee shops in the ... -
Major Factors Influence Passenger Loyalty In The Low-Cost Airline Business: The Case Of Vietjet Air
(2023)The low-cost airline (LCA) sector in Vietnam has recognized the significance of passenger relationship management due to the intense competition in the transportation industry. Nonetheless, certain factors that influence ... -
The Effect Of Corporate Culture And Structure On Knowledge Sharing: The Case Of Health And Beauty Retail Sector In Ho Chi Minh City
(2023)The goal of research paper is to look into the role which corporate culture and structure play in improving knowledge sharing among large-sized enterprises in the Health & Beauty retail sector in Ho Chi Minh city. This ... -
The Influence Of Human Capital On Organizational Learning, Organizational Creativity, Technology Innovation And Entrepreneurial Business Performance: A Case Study Of Smes In Ho Chi Minh City
(2023)There are many companies of different sizes. However, companies with less than 100 employees have struggled to face risks after the Covid-19 pandemic to survive in a competitive market. Therefore, it is essential to ... -
The Effect Of A Limited Products Characteristics On Brand Trust And Purchase Intention Through Perceived Values. The Case Of Starbuck In Vietnam
(2023)The trend of limited-edition products (LEP) has garnered significant attention among the Vietnamese populace, particularly the younger demographic, thereby creating a lucrative marketing avenue for premium brands. The ... -
The Effect Of Dimension Of Green Intellectual Capital On Sustainable Performance : The Mediating Role Of Green Knowledge Sharing And Green Innovation - The Case Of Vietnamese SMES
(2023)The study examines how three aspects of green intellectual capital (GIC) including green human capital (GHC), green structural capital (GSC) and green relational capital (GRC) affects sustainable performance (SP), and ... -
The Influence Of Consumers' Post-Adoption Beliefs On Their Consumer Citizenship Behavior
(2023)Today, due to the highly competitiveness from market players and heavy pressure as a result of a rapidly changing market, companies have to face various concerns that motivate their striving to utilize their advantages. ... -
Factors Affecting Green Consumer Behavior Of The Educated Segment In Ho Chi Minh City
(2023)In today's society, characterized by frequent pandemics and disasters, there is an increasing popularity of green consumption behavior. Therefore, this research aims to find out determinants influencing students' willingness ... -
Factors Influence People’s Behavioral Intention To Use E-Wallet In Vietnam (The Case Of Zalopay)
(2023)This study is conducted to the aims of identifying the variables that make an impact on people's behavioral intention to use ZaloPay e-wallet in Vietnam. By adopting "Unified Theory on Acceptance and Use of Technology ... -
The Exploration Of The Role Of Influencers Toward The Sustainable Fashion Consumption
(2023)Despite increasing environmental awareness among the public, especially in relation to sustainable fashion, this consciousness among consumers has not translated into actual purchase. In consideration of this issue, this ... -
Investigating Factors Affecting Intention To Purchase Virtual Goods In Mobile Games: A Case Of Garena Lien Quan Mobile In Vietnam
(2023)Virtual goods, commonly referred to as microtransaction game products, are quickly gaining popularity as a way for mobile game publishers to generate profits. Perceived Enjoyment, Continuous Use Intention, Subjective ...