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Factors affecting consumers' purchase intention of safe vagetables in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The safety and hygiene of food have become a very serious problem in Vietnam at this
time. Many cases of food poisoning throughout years, mostly from vegetables containing high level
of pesticides and poisonous substance, ...
A study on the correlation between personality and job performance of government employees in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
In fact, employee performance plays an important role in every organization.
Therefore, making a study on factors influence employee performance is necessary in
order to improve and develop human resources management ...
A study on employees' satisfaction at convenience store chains in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
With the industry of convenience store steadily penetrating Vietnam’s
market, this research aims to discover possible causes affecting employees’
satisfaction at such convenience store chains in Ho Chi Minh City. Herzberg’s ...
Vietnamese students' attitudes toward social network sites and recommendations for Google Plus
(International University HCMC, Vietnam, 2014)
The purpose of this research is to understand Vietnamese students’
attitudes toward social network sites. After that, based on the results, the researcher
gives suggestions to attract more users on Google Plus.
The research ...
The factors impact on online customer's purchase intention
(International University HCMC, Vietnam, 2014)
Nowadays, the rapid development of internet has created a new distribution
channel and supported for online transactions increasing more and more. In Vietnam,
online shopping also is more popular. This has created a need ...
Factors influencing customer's purchasing intention toward starbucks coffee shop in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The thesis aims at conducting a research on Starbucks coffee to find out the
factors influencing buying behavior of potential customers in Vietnamese market. The
structure of the study includes five main sections. The first ...
Improving the efficiency of human resource management in pisico export forest product processing company - Binh Dinh province
(International University HCMC, Vietnam, 2014)
PISICO is a company which specializes in producing outdoor wood
furniture. The outdoor wood processing industry is one of the most important
economic sectors in Binh Dinh province. The specific characteristic of this ...
Solutions to motivate student part-time employees : Case: Promotion girls at OMG Vietnam
(International University HCMC, Vietnam, 2014)
Student part time employees are emerging as the main labor force at the sector of
service. They play the important role in interaction with consumers and bring revenue for the
company. Therefore, how to make them feel ...
A study on factors influencing consumers' purchase intention toward Sunsilk shampoo in Bien Hoa city, Vietnam
(International University HCMC, Vietnam, 2014)
Today, FMCG is an aggressive market as there are many brand names. They
are not only local product, but they are also foreign product. According to Kantar
Worldpanel report, total FMCG consumer in the 12 nearest months ...
Women - owned micro - enterprises in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Along with the development of world economy, more and more women
become self-employed. Women entrepreneurship is recognized as an important tool in
empowering women. At the grassroot level, women entrepreneurs in ...