Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 2255-2274 of 2340
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Understanding customers' purchasing intention of non-deceptive counterfeit branded glasses in Ho Chi Minh City
(International University - HCMC, 2017) -
Understanding factors affecting customer loyalty toward fabric softener - The case of Comfort Vietnam
(International University HCMC, Vietnam, 2013)In response to entrance of many new players in FMCG (Fast Moving Consumer Good) sector, especially in fabric softener segment, Comfort – market leader – is increasingly resorting to loyal customers to ... -
Understanding factors affecting entrepreneurship intention of university student - A study in Vietnam national university
(HCMC - International University, 2015)Entrepreneurship plays a vital role in developing countries where people have more opportunities for implementing new business ideas. Particularly, this perspective has a tendency to be more attractive to the fresh graduate ... -
Understanding factors affecting tourism destination competitiveness - A case of domestic visitors in Ba Ria-Vung Tau of Vietnam
(International University - HCMC, 2016)The increasing number of tourism destination worldwide in recent years has created a highly competitive market and led to a lower profit margin for Vung Tau beach. Thus, understanding different attributes and how to maximize ... -
Understanding factors influencing customer evaluation of brand extension in Vietnam - A study of Mobifone corporation
(International University - HCMC, 2017)With the overall purpose of studying the customer evaluation of brand extension in Vietnam, this thesis used MobiFone Corporation, a Vietnamese telecommunications service provider, as a case study to find out the factors ... -
Understanding major factors influencing : The employee job satisfaction : Case study of FQM Corporation
(International University HCMC, Vietnam, 2013)Human Resource has always been a „hot‟ topic that managers and many organizations nowadays never stop seeking for new ways to better control and improve its quality. Being one of the crucial keys to success ... -
Understanding Propensity to Purchase Private Brands by Vietnamese Consumers
(International University HCMC, Vietnam, 2013)Private brand name is propensity to develop of retailer industry on over the world. Therefore, academic researchers have explored a number of studies related to private brand name. For instance, there are some ... -
Understanding repurchase intention of Galaxy cinema consumers - Electronic world of mouth and price sensitivity
(International University - HCMC, 2016)UNDERSTANDING REPURCHASE INTENTION OF GALAXY CINEMA CONSUMERS: ELECTRONIC WORLD OF MOUTH AND PRICE SENSITIVITY The purpose of this paper is to extend the research on the repurchase intention of Galaxy Cinema among Vietnamese ... -
Understanding retail shopper behavior and building an efficiency retail business model for calia health and beauty store
(International University HCMC, Vietnam, 2013)The Vietnamese retail market in the recent years has many positive changes. It had ranked in the most attractive retail market in the world and then, Vietnamese retail market is attracting many big foreigner ... -
Understanding the affection of lending rate to the real estate companies in HOSE and generating: The reasonable plan for these companies
(International University HCMC, Vietnam, 2012)This study is conducted to find out the affection of lending rate to the real estate companies in hose and then generating the reasonable plan for these companies. There are many parts in this research: Firstly ... -
Understanding the behavior intention to use ATM services of students at National University Dormitory
(International University HCMC, Vietnam, 2012)Nowaday, people are no unfamiliar to words “ATMs”,” ATM card”, or “ATM services”. That is one of results from the application of information technology in banking acivities. Because of many advantages, demand ... -
Understanding the customers' responses to the product recall in Vietnam - Case of Apple Inc. : "A1300" iphone chargers recalled in Jun, 2014
(HCMC - International University, 2015)In 2009, there were 465 voluntary product recalls involving 229.6 million product unit according to The US Consumer Product Safety Commission (CPSC). In Vietnam, there are a few cases happened but received much attention ... -
Understanding The Factors That Impact On Crypto Investment Intension Of Genz
(2023)In 2008, a white paper written by "Satoshi Nakamoto" and published under the same name invented cryptocurrency. (Berentsen and Schar, 2018). The official launch occurred in 2009 and since then, cryptocurrencies have ... -
Understanding the impact of interior design on job performance - A study on Hospitality employees in Vietnam
(International University - HCMC, 2016)Working in the hospitality industry nowadays is no long a new trend of career. Although workers in this field are required lots of special characteristics such as having strong control of pressure, time management, ... -
Understanding the influence of company's marketing mixes on consumer decision making process toward choosing convenient stores: A case study of " shop and go" stores in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)Consumer decision making process is an important process that marketers always want to learn and understand more thoroughly. This is a complicated process that a customer has to go through before and during making ... -
Understanding the influences of the spokes-character on brand equity - The case of Comfort in Vietnam
(HCMC - International University, 2015) -
Understanding the relationship between country of origin image and brand equity : Case of cosmetic brands in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Brand equity is one of the key topics in marketing in recent years. A strong brand with positive brand equity has several advantages such as higher margins, brand extension, more powerful communication effectiveness and ... -
Understanding the relationship between country of origin, brand experience, brand trust and perceived quality to repurchasing intention - Case of smarphone brands in Ho Chi Minh city
(International University - HCMC, 2015)The purpose of this study aims to investigate the relationship between country-of-origin (COO) image and brand experience that effect to repurchasing intention through brand trust and perceived quality. Brand trust and ... -
Understanding the relationship between stock liquidity and firm's real investment - A study on Vietnam stock exchanges
(International University - HCMC, 2018)This thesis explores the relationship between firm’s real investment and firm’s stock liquidity. By employing Generalised Method of Moments approach, using a panel of 158 firms listed on Hồ Chí Minh Stock Exchange and ... -
Understanding transformational leadership and innovation performance relationship between absorptive capacity, social networking sites and organizational learning capacity
(International University - HCMC, 2019)Although the relationship between absorptive capacity, organizational learning capacity, transformational leadership and innovation performance has already been studied by many researchers, there is still a empirical support ...