Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1244-1263 of 2340
-
How brand experience and alternative attraction affect brand loyalty - An investigation pn brand apple in Vietnam
(International University - HCMC, 2015)This study aims to investigate the brand experience and alternative attraction and to examine their effects toward brand loyalty. A convenience sample of 237 respondents who used to experience the products of Apple brand ... -
How capital structure link to ownership structure and affect firm performance - Case study for companies listed on hose from 2011 to 2015
(International University - HCMC, 2017)With the main motivation from the limitation of empirical research on ownership structure and capital structure in developing country, especially in Vietnam, this thesis was conducted on listed firms included in top VN100 ... -
How consumer lifestyles affect purchasing behavior: Evidence from online shopping in Vietnam
(International University HCMC, Vietnam, 2014)Consumer behavior -
How corporate culture influences to the employees' behavior of an organization: Case study of VNG corporation
(International University HCMC, Vietnam, 2011)The culture of any organization, although it can be variously defined, includes the shared norms and values that guide organizational participants’ behavior. With the overall purpose of studying the corporate culture ... -
How Does Inventory Investment React To Uncertainty In Oil Price?
(2023)This paper examines how oil price uncertainty (OPU) affects inventory investment of the U.S. listed firms during the years 1985-2020. I empirically find the negative association between OPU and corporate inventory ... -
How Financial Support Affects A Firm's Creativity, Reputation, Competitive Advantage And Business Performance - A Case Study Of SMES In Ho Chi Minh City
(2023)SMEs make a significant contribution to any economy because of their wide coverage across the region. However, there are many fluctuations of the economy as well as natural disasters, especially the COVID-19 pandemic, ... -
How fraud behaviour is motivated? Experiment approaching
(International University - HCMC, 2017)From the hilarious financial scandals worth million dollars like Enron to the company’s inventory stealing worth several pennies, all are dishonest and illegal activities going against social morality and justice. If we ... -
How Green Practices Affect Employee's Behaviors: The Case Study In Vietnamese Companies
(2022)As a member of society, it is self-evident that the company must be responsible for sustainable development; hence, the green management topic has risen in popularity. Many past studies have explored the influence of ... -
How Individual Factors Influence Employee Voice Behavior In Ho Chi Minh City
(2023)The purpose of this study is to identify the predictors of employee voice in Ho Chi Minh City. Utilising a practical and snowball sampling technique, a valid sample of 257 respondents, regardless of their age or occupations, ... -
How integrated marketing communication (IMC) can improve the communication planning process of marketing plan a case of profiles international Vietnam
(International University Ho Chi Minh City, Vietnam, 2010)The main purpose of this thesis is to contribute the knowledge and understanding on the importance of planning process of IMC and present how Profiles International Vietnam Company should develop their communication plan ... -
How leads to corporate brand equity in the view of Vietnamese consumers
(International University - HCMC, 2020)The study is developed to examine the associations between perceived corporate citizenship, organization brand credibility, organization reputation and equity of business brand. From a sample of 369 general customers in ... -
How Markets Influence Organizational Learning, Innovation And Business Success : A Study Of Smes In Ho Chi Minh City
(2023)In recent years, entrepreneurial activities in Vietnam, particularly in Ho Chi Minh City, have exploded. Local entrepreneurial firms, on the other hand, fail at an alarming rate. Upon closer examination, we may conclude ... -
How pictures in instagram influence user's travel intention?
(International University - HCMC, 2019)Instagram is believed to have a considerable impact on user's travel intention. By sharing photos and videos on Instagram, many users get inspired tourism. In fact, there are 40.1% of millennials chose a travel spot based ... -
How promotions on e-commerce platforms affect customers' buying behavior
(International University - HCMC, 2020)This research analyzed the promotion tools (including Voucher, Samples, Freeship) that can have an impact on customers’ buying behavior on e-commerce platforms in Vietnam. The conceptual framework has been proven utilizing ... -
How psychological determinants affect employee's turnover intention in Saigon Cafe Restaurant?
(International University - HCMC, 2016)Due to the lack of employees in the Saigon Café Restaurant in the current moment, the researcher had conducted a case study to investigate how determinants from psychological model can affect the intention of leaving the ... -
How relevant is the selection of risk control variables to bank efficiency analysis? - The case of Vietnamese commercial banks
(International University - HCMC, 2016)This research is conducted to measure the efficiency of 23 Vietnamese commercial banks during the period from 2010 to 2014 by utilizing the nonparametric data envelopment approach (DEA), and to use bootstrap method which ... -
How results of training and development programs influent on employees' satisfaction, performance, and loyalty - An empirical study of luxury hotels and fine-dining restaurant in Ho Chi Minh area
(International University - HCMC, 2017)In the recent market of hospitality chains, it is a rapid growth focusing on Food and Beverages (F&B) department to enhance revenue and profits. Regard to the actual situation, most of the hotels now have large share of ... -
How small and medium enterprises' innovation affects their credit accessibility - The case of Vietnam
(International University - HCMC, 2018)This research is conducted to investigate how the innovation of small and medium enterprise influences on access to finance in Vietnam from 2005 to 2013, through five types of innovation: new products, new technologies, ... -
How social media engagement affects TV channel loyalty among Ho Chi Minh city audiences - Mediating roles of social presence and channel loyalty
(International University - HCMC, 2018)In light of the digital era development, there have been a number of researches about the effects of social media engagement on a brand loyalty. Undoubtedly, every brand faces the same opportunities and threats within ... -
How Social Media Influencers Affect Consumers' Purchase Intention On E-Commerce Platform: The Case Of Shopee In Vietnam
(2022)With the increasing number of smartphone users, many people perceive social media as a basic need by continuously checking on their phone every day. As a result, the digital marketers began to consider social media ...