Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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The impacts of search engine optimization on customer's search attention and perception - An experimental research
(International University - HCMC, 2019)Search engine optimization (SEO), an important part of the search engine marketing (SEM), has received lot of attention in many industries. However, it has rarely been examined from the customer’s viewpoint. The purpose ... -
The Impacts Of Seasoned Equity Issues And Cash Dividend Announcements On Stock Price Of Manufacturing Firms On Hose - Testing Semi Strong Efficient Market Hypothesis
(2023)The purpose of this research is to look at the effects of stock dividend, bonus issues, and right issues on Vietnam security market during the period of 2021 to 2022. This thesis applied an event study method to test ... -
The impacts of service quality on brand loyalty in the case of Mai Linh express
(International University HCMC, Vietnam, 2014)Vietnam's transportation industry is more and more developing which gives the companies great chances for gaining the successes. Moreover, brand loyalty is a key success of every companies which helps them to build a strong ... -
The impacts of service quality, customer trust and perceived risk on customer loyalty - The case of UBER in HCM City
(International University - HCMC, 2016)The development of transportation and speed of technology with the globalization after participating in the WTO has brought Vietnam opportunities to chasing the civilization with new foreign providers together with the ... -
The Impacts Of Social Media Ìnluencers On Consumer's Purchase Intention
(2022)In the era of digital and technology 4.0, social media influencers have played a significant role in helping a huge number of businesses increase customers' awareness and brand recognition on the Internet. However, this ... -
Impacts of social networks on university selection of high school students - A study in the Southern area of VietNam
(International University - HCMC, 2017)Nowadays, student is described as digital natives who have worked in digital environment of most of their living (Marc Prensky, 2001). They are now having more opportunities to access to the great information resources on ... -
The impacts of television advesement of TH true milk on consumer buying behavior
(International University HCMC, Vietnam, 2014)This study was conducted to identify the impacts of television advertisement of TH True Milk on consumer buying behavior. Quantitative method was used with statistical techniques applied, including reliability test, validity ... -
Impacts of the board characteristics on firm performance - A study on non-financial firms in HOSE
(International University - HCMC, 2017)Corporate governance has been considered to be the most concern in firm development. Furthermore, board of directors have played the significant roles, which decide the corporate governing whether good or not. There are ... -
The Impacts Of Tiktok Video Content On University Students’ Attitudes And Usage Intention
(2022)TikTok is now one of the most popular, attractive social media platforms that have significant influence among young and adult users. With the rising of TikTok, followed by its effect on customer purchase behavior, this ... -
The impacts of tour guide performance on outbound tourists perceived trusts, satisfaction and their word-of-mouth intention
(International University - HCMC, 2019)Tourism industry is growing in Vietnam, tourists are no longer easily satisfied with domestic tours, their demand for outbound tours is increasing. When visitors use outbound tours, tour guides will become an important ... -
The impacts of working capital management on profitability of wholesale firm-listed in Ho Chi Minh stock exchange
(International University - HCMC, 2017)Working capital play an important role in a company that managers must have knowledge in order to maximize their firm’s value. This study is aimed to explore the relationship between working capital and profitability of ... -
An imperial investigation into effects of celebrity endorsement on viewers' predilection for the advertising - The case of My Tam singer in endorsement for pepsi Vietnam
(International University - HCMC, 2015)Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can motivate consumers ... -
Implications of employee satisfaction & employee competencies in HRM practices in small and medium sized enterprises- Case study Viet potential development corporation
(International University HCMC, Vietnam, 2011)Following the pressure of tough competition today, small-and-medium- sized enterprises (SMEs) in Vietnam is striving to be more competitive in the marketplace. Besides of financial and production ... -
Implimencation to a marketing strategy. A case of wild beach resort and spa
(International University HCMC, Vietnam, 2011)The purpose of this thesis is to suggest the recommendations in products and promotions for Wild Beach resort and spa that can be helpful in attracting customers’ awareness and increasing sales throughout the analysis of ... -
Import And Economic Growth In Asian Countries
(2022-07)This paper investigates the relationship between imports and economic growth in 32 countries in the Asian region. In order to achieve this objective, annual data of these countries is collected ranging from 2002 to 2019, ... -
The importance of packaging attributes to consumers' buying decision when choosing food products - A case study in Ho Chi Minh city
(HCMC - International University, 2015)Because of the increasing demand of packaging, there was a need to conduct the research titled “THE IMPORTANCE OF PACKAGING ATTRIBUTES TO CONSUMERS’ PURCHASING DECISION WHEN CHOOSING FOOD PRODUCTS - A CASE STUDY IN HO CHI ... -
The important effects of emotional associations in Keller model customer-based brand equity on recruitment of right fresh graduates in Vietnamese companies
(International University HCMC, Vietnam, 2010)The aim of this thesis is to have an exhaustive understanding of how the Emotional Associations in Keller model Customer-Based Brand Equity can improve the recruitment of RIGHT fresh graduates in Vietnamese ... -
Imported bubble tea buying intention among young customers in Ho Chi Minh city
(International University - HCMC, 2016)The aim of the research are to investigate the factors influencing young customer’s buying intention toward foreign milk tea product. Milk tea are beverage sector which expected to rapidly grow with great amount of demand. ... -
Improve the warehouse management at Altus Logistics (Vietnam) Ltd Company
(International University HCMC, Vietnam, 2013)The globalization in 21st century has determined the significantly development of sea transportation which leads the increase in demand of shipping, warehouse facilities, storages and transportation services. ... -
Improvement of human resource management at Vietinbank - HoChiMinh city branch
(International University Ho Chi Minh City, Vietnam, 2011)Improvement of human resource management at Vietinbank - HoChiMinh city branch