Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1558-1577 of 2340
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The impacts of tour guide performance on outbound tourists perceived trusts, satisfaction and their word-of-mouth intention
(International University - HCMC, 2019)Tourism industry is growing in Vietnam, tourists are no longer easily satisfied with domestic tours, their demand for outbound tours is increasing. When visitors use outbound tours, tour guides will become an important ... -
The impacts of working capital management on profitability of wholesale firm-listed in Ho Chi Minh stock exchange
(International University - HCMC, 2017)Working capital play an important role in a company that managers must have knowledge in order to maximize their firm’s value. This study is aimed to explore the relationship between working capital and profitability of ... -
An imperial investigation into effects of celebrity endorsement on viewers' predilection for the advertising - The case of My Tam singer in endorsement for pepsi Vietnam
(International University - HCMC, 2015)Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can motivate consumers ... -
Implications of employee satisfaction & employee competencies in HRM practices in small and medium sized enterprises- Case study Viet potential development corporation
(International University HCMC, Vietnam, 2011)Following the pressure of tough competition today, small-and-medium- sized enterprises (SMEs) in Vietnam is striving to be more competitive in the marketplace. Besides of financial and production ... -
Implimencation to a marketing strategy. A case of wild beach resort and spa
(International University HCMC, Vietnam, 2011)The purpose of this thesis is to suggest the recommendations in products and promotions for Wild Beach resort and spa that can be helpful in attracting customers’ awareness and increasing sales throughout the analysis of ... -
Import And Economic Growth In Asian Countries
(2022-07)This paper investigates the relationship between imports and economic growth in 32 countries in the Asian region. In order to achieve this objective, annual data of these countries is collected ranging from 2002 to 2019, ... -
The importance of packaging attributes to consumers' buying decision when choosing food products - A case study in Ho Chi Minh city
(HCMC - International University, 2015)Because of the increasing demand of packaging, there was a need to conduct the research titled “THE IMPORTANCE OF PACKAGING ATTRIBUTES TO CONSUMERS’ PURCHASING DECISION WHEN CHOOSING FOOD PRODUCTS - A CASE STUDY IN HO CHI ... -
The important effects of emotional associations in Keller model customer-based brand equity on recruitment of right fresh graduates in Vietnamese companies
(International University HCMC, Vietnam, 2010)The aim of this thesis is to have an exhaustive understanding of how the Emotional Associations in Keller model Customer-Based Brand Equity can improve the recruitment of RIGHT fresh graduates in Vietnamese ... -
Imported bubble tea buying intention among young customers in Ho Chi Minh city
(International University - HCMC, 2016)The aim of the research are to investigate the factors influencing young customer’s buying intention toward foreign milk tea product. Milk tea are beverage sector which expected to rapidly grow with great amount of demand. ... -
Improve the warehouse management at Altus Logistics (Vietnam) Ltd Company
(International University HCMC, Vietnam, 2013)The globalization in 21st century has determined the significantly development of sea transportation which leads the increase in demand of shipping, warehouse facilities, storages and transportation services. ... -
Improvement of human resource management at Vietinbank - HoChiMinh city branch
(International University Ho Chi Minh City, Vietnam, 2011)Improvement of human resource management at Vietinbank - HoChiMinh city branch -
Improvement of inventory management in Uniexport Company Limited
(International University HCMC, Vietnam, 2013)Wood processing industry nowadays in Vietnam is experiencing a lot of promising potentialities for further development in not only domestic market but also international ones. Demand for wood wastes such as ... -
Improvement of motivation methods on creative employees at NCT corporation
(International University HCMC, Vietnam, 2012)The current development of economic period requires organizations need to have an ability employees. The research aims at improving motivation methods and management on creative employees at NCT Corporation ... -
Improvement of warehouse management in Co.opmart Ly Thuong Kiet
(International University Ho Chi Minh City, Vietnam, 2011)The main theme behind this research is to help find out and understand major problems in the warehouse as I had the opportunity if interning at Co.op.mart Ly Thuong Kiet supermarket. Knowing all is not learning, thr real ... -
Improving effectiveness of internship program - Case study: BOSCH Vietnam
(International University - HCMC, 2017)Internship is an important stage for student to prepare for the real workplace. Moreover, the employer also benefits from conducting internship program for students, such as remaining a source of candidates for permanent ... -
Improving marketing performance case study of Phuong Nga Toys Company
(HCMC - International University, 2015) -
Improving promotion strategies of Coca Cola through finding the insights of carbonated soft drink consumers
(International University HCMC, Vietnam, 2013)This research is conducted to suggest and improve the current promotion strategies of Coca Cola through finding the insights from carbonated soft drinks consumers. With the saturation in promotion ideas recently of this ... -
Improving quality of compressed natural gas (CNG) supplying service - Case study of Petrovietnam Southern Gas Joint Stock Company (PV GAS SOUTH COMPANY)
(International University - HCMC, 2016)study aims to investigate factors influencing the service providing quality of PV Gas South Company ("Compressed natural gas" product only) and examine the satisfaction level of customers toward received service. A conceptual ... -
Improving sales for Dong Phu rubber joint stock company
(International University HCMC, Vietnam, 2012)Sale is considered as one of the most important steps for development and success of all firms, Dong Phu Rubber Joint Stock Company (DORUCO), which is a member in natural rubber industry, is not ... -
Improving sales performance through distribution channel and promotion strategy at Nam Hung Long company
(International University Ho Chi Minh City, Vietnam, 2011)In some recent years, Vietnamese standard of living is improved. Vietnamese is increasingly accustomed to shopping in supermarket or modern shopping mall. In addition, retail market in Vietnam is becoming ...