Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1611-1630 of 2340
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The Influence Of Human Capital On Organizational Learning, Organizational Creativity, Technology Innovation And Entrepreneurial Business Performance: A Case Study Of Smes In Ho Chi Minh City
(2023)There are many companies of different sizes. However, companies with less than 100 employees have struggled to face risks after the Covid-19 pandemic to survive in a competitive market. Therefore, it is essential to ... -
The influence of in-app advertisement towards customers' attitudes and behavioral intention - The case of spotify app
(International University - HCMC, 2019)Monetarized mobile application can be achieved by many ways and a common one is taking advantage of in-app advertisement. The aim of this research is to discover the factors that could affect consumers’ attitudes towards ... -
The influence of intellectual capital on firm's market performance with the financial performance as intervening variable - Evidence in Vietnam
(International University - HCMC, 2019)The purpose of this study is to analyze the effect of intellectual capital on firm’s market performance with firm’s profitability acts as an intervening variable of 546 companies in Vietnam between 2009 to 2017. The ... -
The influence of investor's personal traits in investment biases
(International University HCMC, Vietnam, 2014)Investors and market traders do not always make the decisions and actions based on rational, but they are also influenced by psychological factors such as their own personality traits as so-called behavioral biases in their ... -
The Influence Of Key Opinion Consumer (KOC) On Tiktok Towards Vietnamese Young Consumer's Purchase Intention
(2022-06)The development of social media platforms – especially TikTok has facilitated the emergence of a new role - Key Opinion Consumer. Key Opinion Consumers are ordinary consumers who post reviews about products after genuinely ... -
Influence of Leadership Style on employee motivation in Transcend people limited company (TPL)
(International University HCMC, Vietnam, 2013)The research “Infulence of Leadership Style on Employee Motivation in Transcend Limited People (TPL)” was conducted to develop a model measuring leadership style of Mr. Ken Tran of Transcend ... -
The influence of media and peer pressure on female office workers' attitudes toward cosmetic surgery - A case in Ho Chi Minh city
(International University - HCMC, 2019)This study is concentrating on female office workers who are working in Ho Chi Minh City to test the influence of media and peer pressure on their attitudes toward cosmetic surgery. A sample of 362 female office workers ... -
Influence of merger and acquisition announcements on stock return - An event study
(HCMC - International University, 2015)This is a study about abnormal return created through financial event by given some extremely different point of views from previous studies. This study investigates influence of stock return reaction toward Merger and ... -
Influence Of Mobile Banking Implementation On Financial Performance: A Perspective Of Joint-Stock Commercial Banks In Vietnam
(2022)This study aims to investigate the influence of mobile banking implementation on the financial performance of Vietnamese banks in a 10-year period, from 2012 to 2021. Understanding the significant advantages that mobile ... -
The influence of online behavioral advertising on customers' purchase intention - A study of Vietnamese e-commerce platform in Ho Chi Minh city
(International University - HCMC, 2019)The role of online behavioral advertising in increasingly becoming more essential for brands and advertisers since the benefits it bring up for them is being more remarkable. However, little is known about the impact of ... -
The influence of online customer review on purchase intention - The case of Agoda
(International University - HCMC, 2019)This research aims to puzzle out the extent to which the attributes of the online customer review (OCR) (i.e., quality, credibility, and sidedness) can induce the possibility to adopt the OCRs’ information, and consequently, ... -
The influence of online store beliefs on consumer in online impulse buying
(International University - HCMC, 2019) -
The influence of online visual merchandising on website toward impulse purchasing process of Vietnamese youth in HO Chi Minh city - The case of marc
(International University - HCMC, 2018)Online visual merchandising (OVM) in the context of online shopping is known as the appropriateness in the arrangement of products on the Internet, including images and causes that stimulate the purchasing of customers, ... -
The influence of organizational culture on employee commitment - Case study in Sai Gon food jont stock company
(HCMC - International University, 2015)The aim of this study is to examine the influence of organizational culture factors on employees‗ organizational commitment. The organizational culture that claims in this research was consist of five dimensions which are ... -
The influence of packaging design of beverage products under time pressure and involvement level on purchase decision of customers in Ho Chi Minh City
(International University - HCMC, 2017)The importance of packaging design is undeniable in fierce competitive environment today. Raising customer awareness of the brand is always one of the most desirable goals of any companies. And improving packaging design ... -
The influence of parasocial interaction between Vietnamese youtube vloggers and their viewers on viewers' travel intention & ewom engagement intention
(International University - HCMC, 2018)This paper examines the parasocial interaction (PSI) between travel Youtube vloggers and their viewers and how this interaction affects viewers’ decision to travel and their electronic word-of-mouth engagement. Quantitative ... -
The influence of perception of students about online shopping retailers' ethics intention to purchase in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)In some last years, online shopping becomes a new and interesting phenomenon in Vietnam. Due to its big advantages for both buyers and sellers, purchasing through the Internet has ... -
The influence of personalization on customer's attitude towards Facebook advertising
(International University - HCMC, 2021)Focusing on investigating the relationship among three variables including privacy concerns, avoidance advertising and credibility of users towards personalized advertising on Facebook, this paper explored the level of ... -
The Influence Of Positive Service Encounter On Word Of Mounth, Switching Intentions, And Willingness To Pay With The Mediation Of Hedonic Dining Experiences: The Study Of Casual Dining Restaurant In Ho Chi Minh City
(2023)Purpose – The purpose of this study is first to examine the relationship between positive service encounter and hedonic value in dining experience; second is to uncover the direct effect between positive service encounter ...