Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 472-491 of 2340
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Determinants of young consumer's purchase intention through live stream of social commerce sellers toward clothing products in Ho Chi Minh city - The case of Facebook live
(International University - HCMC, 2021)With the development of live streaming commerce, understanding how to live stream contribute to online purchasing becomes essential to social commerce. This paper aims to examine the factors affecting the young's consumer ... -
Determinants on deposit decision of individual customers : a case study of Eximbank - Buon Ma Thuot branch
(International University HCMC, Vietnam, 2012)The present empirical study focuses on identifying key factors that have influences deposit decision of individual customer at Eximbank in Buon Ma Thuot City. Identifying the factors that affect customers’ decision ... -
The Determinants on Foreign Ownership in Listed Companies on HCM stock market
(International University - HCMC, 2015)The research studies stock ownership in Vietnamese listed firms in Ho Chi Minh Stock Exchange by foreign investors from 2010 to 2013. The firm specific characteristics studied are firm size, turnover rate, dividend yield, ... -
The determinants tourists' packaged - tour purchase decision - A study in Ho Chi Minh city
(International University - HCMC, 2018)Tourism has made a great contribution to Vietnam's economy over the years. Currently, travel by tour is the trend. The main objective of this study is to investigate the determinants of the package tour purchase decision. ... -
Determinating critical factors to impulsive purchase - A case of lipstick products in Ho Chi Minh City(HCMC)
(International University - HCMC, 2017)This research studies about factors that have significant effect in impulsive buying behaviors with a special reference of lipstick. A survey to collect data was conducted in Ho Chi Minh City with 330 samples with 304 ... -
Determine customer awareness about tourism industry in HCMC : A case of Eco - tourism in Can Gio
(International University HCMC, Vietnam, 2012)The study has found that customer awareness about Ecotourism in Can Gio, and factors influence customer decision. The customers who have or have not travelled to Can Gio are chosen as research sample. However, ... -
Determine to liquidity of Vietnam listed banks
(International University HCMC, Vietnam, 2012)Liquidity risk is the risk occurred when banks don‟t have ability to supply cash for immediate liquidity needs; or having sufficient capacity but with high costs. It happens when banks lack ability to pay ... -
Determining identity specialities Bamboo-tube rice
(International University HCMC, Vietnam, 2011)Vietnam is a multiform culinary cuisine treasure. In that, from simple food to fussy food is served in festival or imperial palace has special different features. Each region has its dishes and takes a deep inner ... -
Determining safety stock for an adidas apparel factory applying probabilistic demand model
(International University HCMC, Vietnam, 2013)The research on ―determining safety stock for an adidas apparel factory applying probabilistic demand model‖ finds out the causes and effects of long order lead time in case of adidas sourcing limited in order ... -
Determining The Influences Of Government Social Media On Employees' Cybersecurity Behaviors: An Application Of Protective Motivation And Cultivation Theories
(2023)Government social media (GSM) accounts have been recently utilized to inform the public about current information security issues and offer suggestions on how to prevent cybersecurity incidents. However, little is known ... -
Develop STP for BOCA product line at DQ corp.
(International University HCMC, Vietnam, 2009)The study identifies that, the boundaries between the market segments of the construction glass market aren’t stable; they vary really hard to distinguish. So company should pay high attention in building and managing the ... -
Developing a promotion strategy for plusssz products, the case of tradewind Asia company
(International University HCMC, Vietnam, 2011)At the end of August 2006, Plusssz continued to introduce to Vietnamese consumers a new product named Plusssz IQ. This is a high-quality product originating from Europe with many advanced features to help ... -
Developing Brand Strategy for International University toward the business community
(International University HCMC, Vietnam, 2013)Branding for universities is an emerging new concept that catches the attention of experts, scholars and of course universities’ board of management. Its importance has been proven by the ... -
Developing marketing strategy for villa products of real estate company in Vietnam : Case study of Saigon Peninsula group corporation
(International University HCMC, Vietnam, 2012)The real estate market in Vietnam especially in Ho Chi Minh city have experienced a difficult period because of the global financial crisis in 2008. Therefore, this thesis is conducted ... -
Developing the marketing plan for recruitment service in VN - Implication of Vina HR
(International University Ho Chi Minh City, Vietnam, 2010)The Information Age has drastically changed the way companies recruit employees. The Internet makes huge numbers of job seekers available to any firm with access to the Web. At the same time, many companies ... -
Development of a scale to measure coworking space experiences
(HCMC - International University, 2015)This study aimed to construct a valid and reliable scale to measure coworking space experiences. The scale relies on the following contributory factors: a) feelings, b) sensory components, c) facilities, d) people, e) ... -
The difference in perception between IU' students and employers towards employability skills
(International University - HCMC, 2016)This research’s purpose is to investigate whether the core competencies of students from Ho Chi Minh International University (IU) can meet the requirement of the employer. Also, this research was conducted to check whether ... -
Differences in credit approval criteria of credit personal loan between Prudential Vietnam finance company and ACB bank
(International University HCMC, Vietnam, 2009)This thesis will focus on identifying the differences about the risk acceptable criteria for credit approval process between foreign institution and local ones, and then analyze the advantages and disadvantages of each in ... -
Differences in laptop purchasing decision of a first time users and experience users: The research of student buying first laptop for her/his first year in university and new Bachelor buying laptop for her/his first career in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The quality of life of Vietnamese people has been changed due to the development of Vietnam’s economy and the globalization. In the time of technology and communication brings the laptops become ... -
The differences in merger and acquisition decisions between family and non-family firms - The case of Vietnam
(International University - HCMC, 2018)This study analyzes the attitude differences toward takeover between family and non-family firms in an emerging country – Vietnam for a comprehensive dataset of 589 companies listed in two biggest Vietnam stock exchange ...